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Michelle Snodgrass

EVP, Head of Strategy at iPROSPECT

Michelle Snodgrass is a highly skilled professional with a background in leading the development and execution of compelling consumer connection strategies.

She specializes in brand experiences that integrate consumer journey and business objectives, leveraging emerging technologies, human trends, and fashion to create dynamic content and brand stories.

Her expertise lies in strategy, integrated communications planning, idea generation, and understanding consumer behavior across various industries such as fashion, cosmetics, luxury goods, packaged goods, consumer health, automotive, and financial services.

Michelle holds a B.S. in Marketing, Business Administration, Leadership, and Art from the University of Rhode Island's College of Business.

Her professional experience includes roles as EVP, Head of Strategy at iProspect; SVP, Strategy at dentsu/iProspect; VP, Director, Strategy at Dentsu Aegis Network; VP, Director, Strategy at 360i; Director, Strategy & Communications Planning at Vizeum; Account Executive at Carat USA, and Intern at MPG Arnold.

Highlights

Apr 11 · Campaign US
Agency Performance Review 2023: IProspect North America - Campaign US
Agency Performance Review 2023: IProspect North America - Campaign US
Aug 3 · Adweek
Dentsu's iProspect Promotes Planning and Strategy Leads - Adweek
Michelle Snodgrass
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Location

New York, New York, United States