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Michelle Viljoen
Creative Director and Owner of Studio Co - Photographer
Professional Background
Michelle Viljoen is a talented creative professional recognized for her exceptional skills in graphic design, brand development, and photography. As the founder and creative director of Studio Co, a dynamic brand and design studio with locations in Cape Town and New York, she leads a team that specializes in crafting storied brands that are adaptable and enduring. Michelle's journey in the design industry has been marked by her commitment to collaborating with a select group of outstanding partners, allowing her to serve clients ranging from boutique brands to large corporations across the globe.
Prior to establishing Studio Co, Michelle honed her craft and gained invaluable experience as the Head of Design at CODE, where she flourished for over two years. In this influential role, she oversaw the creative direction of various projects while continuing to contribute personally to the studio's innovative designs. Under her leadership, CODE achieved a reputation for creative excellence and imaginative solutions tailored to meet the unique needs of their clientele.
In addition to her work at Studio Co, Michelle plays a vital role as Creative Director and photographer for Guys n Sidewalks, a contemporary fashion blog aimed at the modern man seeking to refine and elevate his personal style in the digital age. Collaborating alongside founder and editor Herman Eloff, Michelle infuses Guys n Sidewalks with her distinct aesthetic sensibility and understanding of current design trends.
Education and Achievements
Michelle Viljoen is a proud alumna of the AAA School of Advertising, where she excelled academically and graduated as the top student in Graphic Design in 2010. This rigorous educational background provided her with a strong foundation in design principles, typography, and visual storytelling, all of which have significantly contributed to her professional achievements and creative innovations.
With specialization in typography, editorial design, brand development, and fashion photography, Michelle’s expertise allows her to craft compelling visual narratives that resonate with audiences. Her collaborations span an array of clients and industries, showcasing her versatility and adaptability as a designer.
Michelle has successfully designed and consulted for numerous boutique brands as well as larger corporate entities, positioning herself as a sought-after freelance designer and brand consultant.
Achievements
Michelle's career is characterized by her numerous accomplishments and contributions to the design landscape. As the principal of Studio Co, she has created an impact through unique branding strategies that not only elevate client visibility but also tell compelling stories. Her approach emphasizes crafting unique identities that allow brands to connect meaningfully with their audiences.
Through her collaborative ethos and extensive design expertise, she continues to push the envelope of creativity, ensuring that each project she undertakes embodies innovation and quality. Additionally, her role at Guys n Sidewalks has solidified her standing as a creative thought leader in the men's fashion space.
Overall, Michelle Viljoen's blend of creative talent, leadership experience, and academic success positions her as a formidable force in the design industry.
