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Michael Edwards

The Premier Experience Team plans, manages, and executes PwC's high-profile events for the firm's priority accounts with the objective of building the brand and growing relationships

Mike Edwards is a Senior Firmwide Marketing Associate-Premier Experiences at PwC, based in Orlando, Florida.1 He has been in this role since December 2021, focusing on planning, managing, and executing high-profile events for PwC's priority accounts.1 His responsibilities include:

  1. Managing white glove client experiences for events, achieving record-breaking attendance rates up to 100%.1
  2. Developing marketing strategies for C-Suite level clients, particularly in emerging technologies, AI, and Cybersecurity.1
  3. Creating analytic dashboards to improve processes and measure marketing strategies.1
  4. Generating reports on campaign performance and client engagement using Salesforce.1
  5. Building a mobile app used by over 500 clients for onsite white glove experiences.1

Prior to his current role, Mike worked as a Senior Associate in Advisory at KPMG US from March 2020 to November 2021.1 He has also held positions in Business Development with the Oakland Athletics and has experience in sales techniques, strategy development, and mentoring new associates.1

Highlights

Dec 12 · bakkavor.com
Bakkavor Group plc - EN - About us - Leadership - Group Board
Michael Edwards | Premier Research
Michael Edwards | Premier Research
Jan 18 · youtube.com
A B2B marketing masterclass with PwC's Global CMO, Antonia Wade
A B2B marketing masterclass with PwC's Global CMO, Antonia Wade
Feb 3 · pwc.com
Experience Center: PwC
Mar 4 · pwc.com
Customer Experience - PwC
Mar 12 · pwc.com
Customer experience is everything: PwC
Why Experience Marketing Pays

Related Questions

What are some of the high-profile events Mike Edwards has managed at PwC?
How has Mike Edwards contributed to PwC's pipeline growth?
What specific technologies and AI initiatives has Mike Edwards worked on?
How does Mike Edwards' role at PwC differ from his previous positions at KPMG and Crowe?
What strategies has Mike Edwards used to increase client engagement and attendance rates?
Michael Edwards
Michael Edwards, photo 1
Michael Edwards, photo 2
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Location

Greater Orlando