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Mike White

Affiliate Management - Digital & Traditional Marketing - Business Development - LeadGen - Data Analytics - Media Buying

Mike White is an accomplished marketing professional currently serving as Publisher Manager at What If Media Group since September 2019.1 He is based in the Fort Lee, New Jersey area and has extensive experience in affiliate management, digital and traditional marketing, business development, lead generation, data analytics, and media buying.1

Prior to his current role, Mike held several senior positions in the media and marketing industry:

  1. Senior Account Executive and Certified Marketing Consultant at Entercom (November 2017 - April 2019)1
  2. Senior Account Executive at CBS Radio/Entercom Media (April 2005 - April 2019)1
  3. Marketing Consultant at CBS Radio (April 2005 - November 2017)1
  4. Senior Account Executive and Marketing Consultant at Cox Media Group, Tampa (September 2000 - April 2005)1

Mike has a strong track record of generating annual sales goals, managing high-level accounts, and developing effective advertising and marketing strategies for local businesses. He is known for his ability to build productive relationships with clients and execute multi-platform advertising and marketing campaigns.1

Mike holds a Bachelor of Science degree in Advertising and Public Relations from the University of Central Florida.1 He has also completed additional training programs, including The Marketing Pro and Customer Focused Selling at The Center of Sales Strategy.1

Recently, on January 25, 2024, Mike shared on LinkedIn that What If Media Group announced their 2024 mantra as "Breakthrough," indicating his ongoing involvement in the company's strategic initiatives.2

Highlights

Jul 18 · rwjf.org
Mike White - Robert Wood Johnson Foundation
May 1 · sps.columbia.edu
Mike White: Pioneering Content Marketing at Reuters

Related Questions

What are Mike White's key achievements at What If Media Group?
How did Mike White transition from Entercom to What If Media Group?
What specific strategies has Mike White implemented at What If Media Group?
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What are some notable projects Mike White has led at What If Media Group?
Mike White
Mike White, photo 1
Mike White, photo 2
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Location

Lake Mary, Florida, United States