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Mike Lewinsky

Global Head of Promotions & Partnerships Apple TV+ | formerly Endeavor, 160/90, WME, CAA

Mike Lewinsky is a seasoned marketing executive with a strong background in the entertainment industry.

He holds a BS in Business Administration with a focus on Marketing from Carnegie Mellon University.

Lewinsky has held prestigious positions in various prominent organizations, showcasing his expertise and leadership skills.

His career includes roles such as the Global Head of Promotions & Partnerships Apple TV+ at Apple, Senior Vice President of Entertainment Marketing at Endeavor and 160over90, Marketing Executive at Creative Artists Agency, Creative Affairs at 3ality Digital, and Vice President of Creative Affairs at Entertainment Media Ventures.

Highlights

Jan 24 · linkedin

The best partnerships involve more than just storylines or thematics, but a true alignment of values that speak to both content consumers and brand customers equally. And the really good ones...you can feel that slight, instinctual head nod because it just feels right. This is one of those times.

I am so proud of everyone involved in bringing together this values-driven partnership for USAA on the release of Apple 's new series Masters of the Air produced by The Playtone Company and Amblin Entertainment, Inc. The filmmakers' vision honors the heroism and legacy of these veterans as they faced unfathomable adversity, and brought to life with some of the most talented and prominent actors today - Austin Butler, Callum Turner, Barry Keoghan, and many more. The show is mesmerizing; the stoicism of the story combined with the intense action of a modern summer blockbuster.

The upstream intelligence of our colleagues at Endeavor and WME | William Morris Endeavor allowed us to identify this property at its earliest stages, and with the support of our clients, 160over90 was able to leverage our full flywheel of services to launch a true multi-platform, co-promotional campaign that included tv commercials, experiential activations, screenings for currently serving and military veterans, social/digital support, PR, and more. It is the power of our network in action.

Thank you MediaPost and Fern Siegel for the coverage, and go see Masters of the Air on January 26th...only on Apple.

Thank you to all those involved including (and hopefully I don't forget many):

USAA: Jennifer Escobar Jeff Fink Krissy Gorsuch Linda` Aguayo John Coker

Apple: Tony Trujillo Alexis Zimbalist Ellen Suits Katie Kellas

160/90 & Endeavor: Christine Spellman Mike Cederbaum Carina Lei Maddie Katleman Jenna Bacchus Kenny Rosenstock Michael Pernal Danielle Nicole Grande Megan Lamica Andrew Nigrelli Max Paolucci Joe Dunlap

Mike Lewinsky
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Location

Los Angeles, California, United States