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Mike Rome

Scaling startups & ecoms profitably.

Mike Rome is the Co-Founder of lightbulb, a digital marketing firm specializing in scaling startups and e-commerce brands. Based in the Greater Chicago Area, he has extensive experience as a fractional Chief Marketing Officer (CMO), Chief Growth Officer (CGO), and startup advisor. His expertise lies in growth strategies, such as developing growth models, frameworks, and loops, as well as full-funnel analysis and experimentation.123

Before founding lightbulb, Mike held leadership roles at companies like EatStreet, where he helped grow revenue from $8M to over $50M annually, and 1440 Daily Digest, where he doubled subscriber growth and revenue. Additionally, he has served as a guest lecturer at the Kellogg School of Management, teaching entrepreneurship and technical marketing.1

Mike Rome's professional background showcases his ability to drive scalable and sustainable growth for startups and mid-sized businesses.

Highlights

Aug 8 · linkedin

This is how top 1% agencies & marketers run ads.   And I can almost guarantee your agency isn’t doing it.   I call it P&L-led marketing.

And it’s the fastest path to profitable growth:   1: Gross Profit = Sales – Cost of Delivery   2: Contribution Profit = Gross Profit – Marketing   3: Net Profit = Contribution Profit – Fixed   4: Fixed = OPEX + Admin, Insurance, Depreciation   5: IF CP > Fixed, you have profit for scaling (attached)   6: If CP < Fixed, you can’t scale unless ½ things true:   ✅ Solid CLTVs ✅ Growth Financing ⚠️ If the latter, still ensure 👌 unit-economics   7. To nail the CP v. Fixed equation, aim for these:   ➡️ 50%+ Gross Margin ➡️ 30%+ Contribution Margin ➡️ 15%+ Profit Margin (Net Income)   🚩 HINT: Most often, OPEX is what’s crushing CP v. Fixed

Aug 7 · linkedin

A key difference btw AVG & GREAT marketers…Be the latter for a massive edge:   😐 AVG marketers focus on Revenue Growth.   😎 GREAT marketers focus on Profitable Growth.   If you run ads, here’s how to lean into profitable growth:   ➡️ Gross Profit – Ad Costs   i.e. Contribution Profit

Is it increasing or not?

If you’re > break even on first purchase, go for scale.

If you’re < break even here, you need strong CLTV.

Otherwise scaling won’t end well.

Related Questions

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Mike Rome
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Location

Greater Chicago Area