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Mike S.

c360.Monks

Mike S. is a highly accomplished Salesforce Certified Technical Marketing Leader with a remarkable track record of blending marketing artistry with technological acumen to create exceptional customer experiences. Through a career defined by a dedication to innovation, Mike has cultivated profound expertise in Salesforce's dynamic ecosystem, particularly in initiatives like the Data Cloud rollout. Recognized as a thought leader in the industry, Mike imparts valuable insights into AI, personalization, and customer data strategy. His primary focus is on converting intricate challenges into practical solutions that fuel growth and establish novel standards in technical marketing. Each project he undertakes is a deliberate effort to push the boundaries of marketing technology, inspiring his peers and influencing the future of customer interactions.

Highlights

Mar 7 · linkedin

Wonderful to see folks turning their passion into innovation! Have you ever booked a class at SoulCycle Inc. or Barry's? Were you impressed? I certainly am every time I use their apps. I did some digging and learned that Mariana Tek are the folks behind these experiences. Mariana Tek was founded by the creators of the fitness concept Flywheel Sports. CEO Stacey Seldin said it best, “We got to that point of leading the intersectionality of technology and fitness and we had a lot of phone calls from other brands in the industry asking us what platform we used because it looked a lot better than theirs. And after some amount of time and a lot of those phone calls, we reached a point where we were exiting Flywheel and I said, it seems like there’s an opportunity staring us right between the eyes.” They took their winning platform from Flywheel and scaled it for the broader group fitness market. Now they are growing, raising capital, and most importantly, keeping us engaged in activities that we love! Lessons learned: Be courageous. Lead the market. Build things that you want to use!

Feb 18 · linkedin

Too often, organizations have Double Black Diamond expectations of their Marketing Cloud but only plan for Green Circle use-cases. The solution? Preparation — and practice.

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Mike S.
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Location

New York, New York, United States