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Mike Sitrin

Experienced Founder and Business Strategist

Mike Sitrin is the Founder of Riverboat, a company established in 2017 and based in Boulder, Colorado. Riverboat specializes in assisting natural food companies to enhance their profitability and brand presence on Amazon through optimized listings, targeted advertising, and access to various Amazon sales programs.1

Professional Background

  • Crispin Porter + Bogusky: Before founding Riverboat, Sitrin served as the Managing Director of Product + Brand Invention from 2015 to 2017. His role involved forming partnerships to create new brands in natural foods, spirits, and apparel, alongside managing P&L and business strategy.1

  • Webshots: He was the CEO from 2012 to 2014, where he led the launch of a cloud-based photo service and managed the brand's acquisition from American Greetings.1

  • FYI Living: As Co-Founder and CEO from 2009 to 2012, he focused on debunking health myths through scientific findings and significantly grew the company's online presence.1

  • Sony Pictures Entertainment: Sitrin worked as VP of Partnerships from 2006 to 2008, integrating Crackle's business across Sony divisions following its acquisition.1

  • Crackle: He co-founded this user-generated video service, which was acquired by Sony in 2006. He played a pivotal role in product development and marketing during its startup phase.1

Education

Mike Sitrin holds a Bachelor of Science degree from Florida International University.1

Overall, Sitrin has a diverse background in marketing, business development, and brand management across various industries, particularly in digital media and consumer goods.

Related Questions

What inspired Mike Sitrin to start Riverboat?
How has Mike Sitrin's experience at Crispin Porter + Bogusky influenced his work at Riverboat?
What are some success stories from companies that have worked with Riverboat?
How does Riverboat help natural food companies grow on Amazon?
What challenges has Mike Sitrin faced as the founder of Riverboat?
Mike Sitrin
Mike Sitrin, photo 1
Mike Sitrin, photo 2
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Experience

Founder at Riverboat
Managing Director at Crispin Porter + Bogusky, Marketing and Business Development Consultant at Wirecutter, CEO at Webshots, Co-Founder and CEO at FYI Living, VP Partnerships at Sony Pictures Entertainment, Co-Founder at Crackle, Director of Sales Strategy, Music at AOL, Co-Founder and GM of VeloPress

Education

Bachelor of Science (BS) from Florida International University

Location

Boulder, Colorado, United States