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Mike Swisher

Media & Growth Leader | KPI Guy | Crypto | Web3

Mike Swisher is a seasoned marketing professional currently serving as the Global Head of Paid Growth and Media at Kraken Digital Asset Exchange, a position he has held since September 2022.1 With over 12 years of experience in the marketing industry, Mike is known for being a data-driven, creative, and consumer-obsessed marketing leader.1

Prior to joining Kraken, Mike held several notable positions:

  1. Senior Director of Global Media Strategy & Planning at SC Johnson (November 2021 - August 2022)1
  2. Director of Media & Integrated Marketing at SC Johnson (February 2019 - November 2021)1
  3. Co-Founder & CEO of Wolo, an employee rewards and recognition platform (March 2016 - February 2018)1
  4. Digital Media Supervisor at Essence (October 2012 - March 2016)1

Mike's expertise spans various areas of marketing, including:

  • Global integrated media strategy
  • Organic social and influencer marketing
  • Marketing analytics
  • Digital transformation
  • Omnichannel planning
  • Implementation of marketing mix modeling and customer data platforms
  • Lifecycle marketing

In addition to his professional roles, Mike has been a member of the Innovation Advisory Council at Brand Innovators Labs since June 2020.1

Mike is based in Denver, Colorado, and describes himself as a "Media & Integrated Marketing Leader | KPI Guy | Crypto | Web3" on his LinkedIn profile.1 His experience in the crypto industry aligns with Kraken's position as a leading digital asset exchange, where he likely focuses on driving growth and optimizing media strategies in the rapidly evolving cryptocurrency market.2

Highlights

Mar 18 · theorg.com
Mike Swisher - Director, Global Head Of Paid Growth And Media at ...
Mike Swisher - Director, Global Head Of Paid Growth And Media at ...
I'm Joining Kraken! » Mike Industries
I'm Joining Kraken! » Mike Industries

Related Questions

What are Mike Swisher's key achievements at Kraken Digital Asset Exchange?
How did Mike Swisher's role at SC Johnson prepare him for his current position?
What is the mission of Brand Innovators Labs, and how does Mike Swisher contribute to it?
Can you provide examples of Mike Swisher's innovative marketing strategies?
What challenges has Mike Swisher faced in the crypto and digital asset industry?
Mike Swisher
Mike Swisher, photo 1
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Location

Denver, Colorado, United States