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Minami Rojas
Head of Growth at Endgame
Minami Rojas is a data-driven Growth and Marketing leader with extensive experience in optimizing B2B SaaS revenue through web and self-service online acquisition channels. She currently serves as the Head of Growth at Endgame, a position she has held since 2022.4
Prior to joining Endgame, Rojas had a notable career trajectory:
- VP of Growth and Marketing at Moogsoft (2021-2022)124
- Global Director of Online Sales and Senior Product Manager of Growth Strategy at PagerDuty (2018-2021)14
- Various roles at Google, including Web and Digital Growth for Google Cloud, Online Sales & Growth for GSuite, and Demand Management (2014-2018)14
- Senior Account Executive at H.Bloom14
Rojas holds a degree in Communications from the University of California, Santa Barbara, and has also studied Professional Business Writing.1 She is known for her expertise in proactive planning, confidence-building, and career growth strategies.3
Outside of her professional life, Minami Rojas is an amateur photographer, travel enthusiast, and a mini-dachshund dog mom.
Her LinkedIn username is minamicoirin, as mentioned in the query.
Highlights
Outreach to product users can be 10x more effective in creating pipeline than cold outbound BUT you don't want sales reaching out all your users willy nilly 🥴. You want your sales teams talking to the accounts with the best revenue potential -- your PQA's.
Product Qualified Accounts (PQAs) are accounts that combine ICP fit and product usage signaling high propensity to buy. This guarantees that the account is well-suited for sales time (e.g. specific segment, industry, size) and are bought into your product's value.
But how do you find these accounts? This is where product-led sales comes in.
Want to learn more? Join Elena Verna, Laura Schaffer, and I this Wednesday to talk all things product-led sales! 👉https://lnkd.in/g4AK76YV
#productledsales #gtmstrategy #productled
Super duper excited to share Moogsoft's first big research piece launched today!
The State of Availability Report is my personal baby after 4 months of research, analysis, and writing along with Helen Beal 🐝 and I am so happy to share it with you all. Included is insights from 1,900 engineers and their best practices for KPIs, team structure, and tools in maintaining high availability. A sneak peek of some of the numbers:
- On average, two-thirds of the incident timeline is not actively tracked. 20% are tracking MTTR averaging 30 minutes across respondents, and only 15% tracking MTTD average 2x resolution at 60 minutes across respondents.
- On average, engineering teams manage 16 monitoring tools, but some organizations see up to 40 (!!!).
- Teams are spending 2x time monitoring vs other tasks like automation, development, and cloud transformation.
Check it out!!
