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Minara El-Rahman

Chief Executive Officer and Founder at Mora Cosmetics

Minara El-Rahman is the Chief Executive Officer and Founder of Mora Cosmetics, a brand she established in 2020 with a focus on halal, vegan, and clean beauty products. Born in New York City, Minara developed a passion for makeup at a young age, often experimenting with colors and formulations. Her journey into the beauty industry was inspired by her personal experiences, particularly during her high-risk pregnancy in 2015 when she sought safer cosmetic alternatives that aligned with her values and cultural background.14

Career and Mora Cosmetics

Minara began her professional career in law before transitioning into digital marketing. Her entrepreneurial spirit led her to invest $45,000 from her savings to launch Mora Cosmetics alongside co-founder Jasmine Dayal. The brand aims to cater specifically to Muslim women by providing halal-certified makeup that avoids alcohol and other non-compliant ingredients, allowing users to maintain their religious practices while wearing cosmetics.145

Mora Cosmetics emphasizes sustainability and ethical sourcing, producing its products in small batches to ensure quality. Despite its ambitious goals and initial market interest, the brand faced significant challenges, including supply chain issues exacerbated by the COVID-19 pandemic and difficulties in securing retail partnerships.45 As of January 31, 2025, Mora Cosmetics announced its closure due to financial constraints and operational challenges.6

Personal Life

Minara El-Rahman is also a mother of two and describes herself as a "digital nerd," reflecting her background in digital marketing. She remains committed to advocating for inclusivity within the beauty industry and aims to inspire future beauty entrepreneurs through her experiences.23

Highlights

As Mora Cosmetics Closes, Its Co-Founders Discuss The Perils Of A ...
Mora Cosmetics Is Out To Prove Halal Beauty Isn't A Niche Business

Related Questions

What inspired Minara El-Rahman to start Mora Cosmetics?
How did Minara El-Rahman transition from digital marketing to founding a cosmetics company?
What challenges did Minara El-Rahman face when launching Mora Cosmetics?
How does Mora Cosmetics ensure its products are both high-performance and clean?
What role does Jasmine Dayal play in the development of Mora Cosmetics?
Minara El-Rahman
Minara El-Rahman, photo 1
Minara El-Rahman, photo 2
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Location

San Francisco, California