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Mira Sumanti
Google Brand & Creative Lead
Professional Background
Mira Sumanti is an accomplished marketing professional with extensive experience in digital and consumer marketing, particularly in the technology and fashion sectors. Currently, she serves as the Brand & Creative Lead for South East Asia at Google, where she leverages her expertise to develop innovative marketing strategies that resonate with diverse audiences. Her journey in the world of marketing is marked by her ability to blend creativity with data-driven insights, a skill honed through years of experience in leading global marketing campaigns.
Before taking on her current role at Google, Mira held various positions within the company that significantly contributed to her professional growth. As a Consumer Marketing Manager, she was responsible for creating and executing marketing strategies aimed at enhancing consumer engagement. Her role required a deep understanding of the market dynamics and consumer behavior, which she navigated successfully to elevate Google’s brand presence in Southeast Asia. Additionally, Mira's tenure as the Small & Medium Business Marketing Manager equipped her with valuable insights into nurturing business relationships and supporting local entrepreneurs through effective marketing tools and resources.
Mira’s marketing journey began at adidas, where she spent several years in various roles that developed her expertise in digital and social marketing. Starting as a Global Digital Marketing Intern on the Platform Team, she quickly escalated her career, taking on the position of Global Digital & Social Marketing Manager for both adidas NEO Label and adidas Originals & Y-3. In these roles, she was instrumental in brainstorming and rolling out marketing strategies that elevated the brands, significantly enhancing their visibility and engagement through innovative digital campaigns.
Besides her corporate roles, Mira has demonstrated her passion for writing and creativity through freelance endeavors. She has contributed as a Music Reporter for TRAX Magazine and as a Freelance Writer for CosmoGIRL!, where her love for storytelling intertwined with her marketing knowledge, creating engaging content that resonated with her audience. Her diverse set of experiences showcases her versatility and adaptability in the marketing space, traits crucial for succeeding in today's fast-paced environment.
Education and Achievements
Mira Sumanti's educational background is undoubtedly impressive and reflects her commitment to continuous learning and professional development. She has complemented her substantial marketing experience with a robust academic foundation that plays a crucial role in shaping her career.
Mira studied Executive Education in Google Marketing Academy at The Wharton School, one of the world's leading business schools. This program allowed her to deepen her knowledge in marketing strategy, business management, and leadership—key skills that have propelled her career forward in highly competitive industries. Her executive education experience positioned her to take on significant responsibilities at Google, directly influencing the company's marketing direction in Southeast Asia.
Additionally, Mira participated in the Intensive Programme at the Creative Academy for Young Marketers at Cannes Lions School. This program is renowned for cultivating creativity in marketing professionals, giving her insights into the latest trends and methodologies in advertising creativity. The knowledge gained during this course continues to inform her approach to developing campaigns that resonate with modern consumers.
Mira holds a Bachelor's degree in European Studies from De Haagse Hogeschool / The Hague University of Applied Sciences. This academic background provided her with a comprehensive understanding of cultural dynamics, politics, and economics in Europe, enriching her marketing perspective and allowing her to manage campaigns that appeal across diverse markets effectively.
She further enhanced her knowledge of marketing through a Summer Study Abroad program in Fashion Trend and Promotion at the University of the Arts London. This experience not only honed her skills in fashion marketing but also added a unique layer to her profile, marrying her interests in both technology and fashion—a combination that serves her well in her current role at Google.
Achievements
Mira Sumanti’s career is punctuated with numerous achievements that speak to her dedication, creativity, and capacity for driving impactful marketing strategies. At Google, her leadership in brand and creative initiatives has not gone unnoticed, as her efforts in spearheading campaigns have led to improved brand awareness and consumer engagement across multiple platforms in Southeast Asia. Her strategic insights and innovative approach to marketing reflect her skill in understanding consumer behavior and market dynamics.
During her time with adidas, she was vital in executing complex global digital marketing campaigns for renowned labels such as adidas Originals and Y-3. Her contributions resulted in increased brand loyalty and customer interaction, demonstrating her effectiveness in harnessing the power of digital platforms to reach target audiences. Mira's early career experiences, including her tenure as a Freelance Music Reporter and Writer, highlight her ability to create compelling narratives, an essential skill in marketing that has allowed her to connect with different audiences effectively.
Mira’s engagements in prestigious educational programs, coupled with her professional achievements, position her as a thought leader in the field of marketing. Her unique blend of experience across various sectors—technology and fashion—puts her at the forefront of modern marketing practices, making her a valuable asset to any organization.
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Mira Sumanti - Marketing Expert and Brand Strategist
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.