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Monica Solberg

Experiments & A/B-testing advisor - Sr Conversion specialist - Digital Analytics - Independent consultant

Monica Solberg is a Norwegian digital growth and experimentation expert with a focus on conversion rate optimization (CRO) and data-driven decision-making. She currently serves as Head of Experimentation at Schibsted Marketplaces, overseeing Nordic platforms like Finn.no, Blocket.se, and Tori.fi.1

Key Professional Roles

Head of CRO at DNB (2020–2021)

  • Led group-wide CRO initiatives for Norway’s largest financial services group, emphasizing online experiments, A/B-testing, and digital sales optimization.12
  • Worked within the Martech section of Marketing and Digital Sales to establish frameworks for data-driven decisions.1

Previous Experience:

  • Manager, CRO at Finn.no (2021–2023): Spearheaded CRO strategies for Norway’s largest marketplace platform.1
  • Experiment & A/B-testing Advisor at Finn.no (2019–2020): Developed structured frameworks for hypothesis prioritization and A/B-testing.1
  • Conversion Specialist at OneCall/Telia (2019–2020): Optimized telecom customer journeys through analytics and experimentation.1
  • Co-founder of Conversionista! (2018): Led growth teams for major Scandinavian brands like Spotify and IKEA, focusing on behavioral psychology and A/B-testing.1

Her career emphasizes building scalable experimentation processes and fostering evidence-based growth strategies across industries.

Highlights

Feb 29 · sparebank1.no
[PDF] Annual Report 2023 | SpareBank 1 Østlandet
Apr 7 · indeurope.org
[PDF] Company Name First Name Last Name Job Title Country
Oct 3 · hi.no
Monica F. Solberg | Havforskningsinstituttet
Mar 21 · annualreports.com
[PDF] Annual Report 2013 Kommunalbanken Norway - AnnualReports.com

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Monica Solberg
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Location

Oslo, Oslo, Norway