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Monika den Os-Baktai
Chief Marketing Officer | Growth Marketing| B2B Strategy | LeanIn Circle Leader |M&A
Monika den Os-Baktai is a seasoned marketing expert with over 13 years of experience in the IT industry, specializing in working with technology startups and scale-ups.
She has held various senior marketing positions globally, leading B2B demand generation efforts on a global scale across regions like the US, DACH, EMEA, and APAC.
Monika is known for her strong people and customer focus, being results-driven, and for her expertise in digital strategy, digital transformation, growth marketing, and PLG - Product Led Growth.
Currently, she is responsible for driving marketing strategy and implementation to deliver pipeline for the sales organization, focusing on campaign elements such as search, social, direct mail, email, webinars, content syndication, and direct response online.
Monika den Os-Baktai's educational background includes studying BA in International Commerce and Marketing at Budapest Business School and NCOI opleiding HBO Internet Marketing.
Her impressive career includes roles like Chief Marketing Officer (CMO) at STAEDEAN, GBTEC Group, and Bizzdesign, Director Global Marketing Campaign Management at OutSystems, Channel Marketing Director at RedSocks, and various other managerial positions in renowned companies.
She has a keen interest in strategic distribution marketing plans, training/enablement, demand generation, and partner productivity.
Highlights
🌟 Exciting Visit to GBTEC Austria! 🌟 I had the pleasure of visiting the GBTEC Austria office with my colleague Natalie Bayram. We learned about the incredible capabilities of combining BPM and Risk Management into an all-in-one platform. It was fascinating to see how BIC Execution and Comprehensive Risk Optimization can streamline workflow management and enhance risk control.
If you're interested in understanding the benefits of such an integrated approach, check out this article on how Rolls-Royce Power Systems leverages BIC for their GRC processes: Rolls-Royce Power Systems Success Story. https://lnkd.in/gCsACTTz #BPM #RiskManagement #WorkflowManagement #GBTEC #BusinessProcessManagement #RiskOptimization
Sailing Away, on to New Adventures!
After 3,5 wonderful years at Bizzesign, it's time to say goodbye. I am deeply grateful for the friendships, achievements, and joyful moments we've shared. Together, we've made significant strides in establishing a robust footprint across North America and APAC, elevating our EAM brand to market-leading status, and building a scalable marketing machine from the ground up.
A special thank you to Hugo Ehrnreich for hiring me and giving me the space to grow into a exec I became, to Peter Matthijssen and his team for welcoming me into the realm of EA product development, to Nick Reed, who has been an exceptional mentor in EA and mergers and acquisitions. Your guidance and teamwork have been invaluable.
To The World’s Greatest Marketing Team: Indre Wakil,Julia J.Y. Fu,Rob Krol,Lizette Bombeeck,Lisl Rossocha,Juliette Caillebotte,Keeva Cummins,Jorgen Mellink,Pia Lena Holler,Will Hardison. Saying goodbye is bittersweet. I will deeply miss working with each and every one of you!
As one chapter closes, another exciting one opens. I'm excited to announce that I'll be joining GBTEC Group as the new Chief Marketing Officer. GBTEC is a leader in AI driven fulls stack business process management & governance, with investment from The Carlyle Group Europe Technology Partners. I look forward to this new chapter and the opportunities to innovate and make an impact.
Thank you, Bizzesign, for an incredible journey. Here’s to new beginnings and future successes!
