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Morten Hellesøe Poulsen
Founder and CEO at Plytix
Morten Hellesøe Poulsen is a prominent entrepreneur and the Founder and CEO of Plytix, a company specializing in Product Information Management (PIM) solutions. He co-founded Plytix in 2014 alongside Alejandro López and Stian Iversen, aiming to address challenges in digital product management and distribution for brands and retailers. Under his leadership, Plytix has grown to become a significant player in the tech industry, providing tools that help businesses manage and syndicate product information across various sales channels.124
Educational Background
Morten holds a Diploma in Engineering with a focus on Supply Chain Management from Syddansk Universitet (University of Southern Denmark) and has completed an Executive program in Business Administration and Management at Harvard Business School. His educational background also includes studies in Entrepreneurship at the Euromed School of Management in Marseille, which equipped him with valuable skills in strategic thinking and innovation.5
Career Path
Before founding Plytix, Morten had a notable career at Google, where he worked as a Project Lead for new products and solutions. His experience at Google provided him with insights into tech innovation and client relations, which he later applied to his entrepreneurial endeavors. He also held leadership roles at various organizations, including serving as Managing Director at STARTit and co-founding Digital Excellence, showcasing his ability to identify market opportunities.3
Plytix's Mission
Plytix aims to eliminate the use of spreadsheets for product information management, promoting a more efficient approach to handling product data. The platform integrates PIM with Digital Asset Management (DAM), allowing brands to upload product images and track their performance across multiple retail channels. This innovative solution addresses the limitations of traditional analytics tools by providing comprehensive insights into product interactions across various platforms.126
Morten Hellesøe Poulsen's vision and leadership have positioned Plytix as an essential tool for businesses looking to enhance their digital product management strategies.

