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Najma Afshar

Driving growth from start-ups to multinationals by delivering impactful marketing, Brand Recognition & ROI | Marketing Consultant

Najma A. is a professional passionate about understanding consumer behavior and leveraging technology to enhance customer experiences and drive business growth. With a background in Biochemistry and an MBA from Imperial College Business School, Najma has honed her skills in product development and service creation. She excels in crafting solutions that meet consumer needs and bring moments of delight to everyday life. As a leader, Najma focuses on team building and coaching to unlock the full potential of her teams for optimal performance and results.

Highlights

Nov 14 · linkedin

Why are some companies still not understanding the true value of the customer experience (CX)? 73% of people say that CX is an important factor in their buying decisions, but currently only 49% of US consumers say that today’s companies provide a good experience. That's a big gap to close.

What truly makes for a good experience? Speed. Convenience. Consistency. Friendliness. And one big connector: The human touch. #technology #customerexperience #people #marketing #brandloyalty #consumerbehavior #experience #communications

The challenge: use new technology with purpose to make the experience feel more human—without creating frustrations for customers and while empowering employees.

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Location

London, England, United Kingdom