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Nancy Newell

Nancy McNee Newell is a seasoned marketing professional with over 20 years of experience in managing and overseeing nationwide omni-channel marketing campaigns across government sectors and various commercial industries.12 At Adobe, she serves as the Head of Marketing Experiences and Partner Strategy for the Public Sector, where she acts as a subject matter expert in omni-channel marketing experiences and leads partner strategy to address government challenges in citizen experience.12

Nancy is known for her high-energy leadership style and passion for brand storytelling through technology and interactive experiences.1 She specializes in channel strategy, digital journey, content development, and branding.2 Her expertise includes:

  • Personalization at scale
  • Citizen/User experience
  • Omnichannel marketing
  • Brand storytelling
  • Communication strategy
  • Digital journey4

Prior to her role at Adobe, Nancy led branding and marketing campaigns for government and commercial clients, including implementing campaigns in seven geographies as part of a $1 billion growth strategy for defense, security, and justice clients at Deloitte.4 She has also managed marketing activities for medical centers across multiple states and led campaigns for well-known brands such as Brown Forman, Fairmont Hotels, and the State of Louisiana.4

Nancy holds a BBA in Business and Marketing from Baylor University.2 In her personal time, she enjoys exercising through running, biking, hiking, and pilates, as well as traveling and spending time with her son Hayes.24

Recently, Nancy has been involved in discussions about artificial intelligence and its impact on government and business, as evidenced by her participation in the Government Business Executive Forum (GBEF) EDGE 2025 event in Las Vegas.3

Related Questions

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Nancy Newell
Nancy Newell, photo 1
Nancy Newell, photo 2
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Location

Houston, Texas Area