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Nasser Oudjidane
Founder and CEO at Tapper
Nasser Oudjidane
Nasser Oudjidane is the Co-Founder and CEO of Tapper, an AI marketing platform that helps consumer marketers protect, measure and optimize their campaigns.1 He has direct experience in recruiting, having previously served as the Regional Manager of Adecco in MENA and as Head of Energy at Optimus Search, a London-based boutique consultancy.2
Key Facts about Nasser Oudjidane
- Co-Founder and CEO at Tapper, a company that offers software to protect advertising budgets from fraud and tools to help measure campaign performance3
- Previously co-founded Intrro, a company that helps businesses brand, redirect, edit, and manage their URLs at scale12
- Holds a BA and MA in International Law and Relations from King's College London2
- Based in Dubai, United Arab Emirates14
Tapper, formerly known as itlinks.to, recently launched an Ad Protection Suite and unveiled its revamped brand identity. The company aims to help marketers save 20% of their advertising budget from ad fraud, increase conversions using AI-powered audience redirection, and precisely measure campaign performance and attribution.13
Highlights
Did you know that around 26% of ad spend is lost to ad fraud? 🤯
With big budgets being spent on influencers and branded keywords, e-commerce brands need to adopt a multi-faceted approach to combat both ad fraud and navigational traffic issues to ensure budgets, intended for attracting new customers, are not impacted.
To keep you up to date, Martechvibe has unveiled our latest report on “Ad Fraud in E-commerce: The Impact of Bot Traffic on Your Business.”
The report reveals the first analysis of bot behavior clicking on e-commerce ads in the ME region. Based on data from 20 leading e-commerce sites, it reveals the short and long-term implications of ad click bots on e-commerce metrics and growth prospects - including some key insights.
- 16% of all e-commerce ad clicks are invalid
- 40% of businesses lose 3-10% of revenue due to ad fraud
- Bots could lead to $71 billion in losses by 2024.
However, the key takeaway is this: it is imperative that e-commerce platforms protect themselves from ad fraud.
How?
By proactively using the best ad fraud detection tools, consistently monitoring traffic, creating custom validation rules, and adopting transparency in data handling to identify and combat fraudulent activity.
Implementing early detection systems and a thorough counteraction plan will help halt fraudulent activities before they compromise your ad campaign performance, ensuring that your advertising budget is allocated solely to your genuine users - not fake bots or clicks.
Want to know more? Read the full article below 👇
According to Akamai's recent State of the Internet report "bots compose 42% of overall web traffic, and 65% of these bots are malicious", and "the e-commerce sector has been most affected by high-risk bot traffic".
Ever wondered how much of your ad budget is being eaten due to invalid traffic?
The Invalid traffic (IVT) calculator is definitely one of the most important and useful free tools we've developed at Tapper.
We developed this tool to give marketers a tangible feel for just how big the problem of invalid traffic is.
We can talk about ad fraud endlessly, but showing people how much of their ad spend is burned is the best way to demonstrate the scale of the problem.
Give it a go if you haven't already.
👉 https://lnkd.in/deURzj43
