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Natalie Hauptman
Director of Acquisition at MANSCAPED
Natalie Hauptman is a prominent figure in the marketing and acquisition sector, currently serving as the Director of Acquisition at MANSCAPED, a brand known for its men's grooming products. She has been with MANSCAPED since June 2019, initially starting as a Senior Acquisition Manager before advancing to her current role in July 2021.12
Professional Background
- Current Role: As Director of Acquisition at MANSCAPED, Natalie leads a team focused on audio advertising and blog acquisition, significantly contributing to the brand's marketing strategy. Her work emphasizes the effectiveness of podcast advertising, particularly in engaging male audiences through humor and relatable content.2
- Previous Experience: Before joining MANSCAPED, she worked as an Affiliate and Influencer Marketing Manager at Brandetize, where she managed joint ventures and digital marketing campaigns for various clients. Her career also includes roles in marketing coordination and event planning, showcasing her diverse skill set in the marketing domain.1
Education
Natalie Hauptman holds a Bachelor's degree in Hospitality and Tourism Management from San Diego State University, which she completed between 2012 and 2016.1
Contributions to MANSCAPED
Under her leadership, MANSCAPED has effectively utilized audio platforms for advertising, recognizing the power of personalized host-read ads to enhance brand relatability. Natalie has been instrumental in developing strategies that leverage humor to address sensitive topics related to men's grooming, thereby increasing engagement and brand loyalty.23
Personal Insights
Natalie is known for her strategic approach to marketing, often emphasizing the importance of keeping advertising fresh and engaging. She believes that podcasting will evolve into a significant avenue for influencer marketing, predicting that more brands will recognize its potential in reaching targeted demographics effectively.2
Overall, Natalie Hauptman's expertise in digital marketing and acquisition strategies has played a crucial role in shaping MANSCAPED's innovative approach to reaching its audience.

