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Natasha Lytton
@ Seedcamp
Natasha Lytton is a prominent figure in the European startup and venture capital ecosystem, currently serving as the Director at Seedcamp, Europe's leading seed fund.14 Here's an overview of her background and role:
Professional Experience
Natasha has been with Seedcamp for over 8 years, joining the firm in 2016.5 In her current role as Director, she is responsible for:
- Running all aspects of brand, network strategy, and post-investment activities13
- Creating infrastructure and leading the team that supports Seedcamp's portfolio of over 460 companies1
- Overseeing everything post-investment for the fund2
Prior to her current position, Natasha held roles including:
- Leadership Team: Head of Brand, Network & Portfolio at Seedcamp (2016-2023)2
- CMO at Pronto Technology Limited (2016)2
- Experience in consumer-focused startups across FMCG, retail, and Food Tech sectors2
Expertise and Contributions
Natasha is recognized for her expertise in:
- Early-stage brand building
- Modern-day marketing functions
- Startup culture and storytelling2
She regularly speaks at major tech events such as Slush, Cog X, and London Tech Week.2 Additionally, Natasha:
- Serves as a mentor for Techstars and The Friday Club London2
- Was an ambassador for London Tech Week2
- Is part of Meta's UK Advisory Board, being the first VC to join in 20212
Background and Approach
Natasha's approach to her work is characterized by:
- A passion for discovering and helping build startups with potential to radically change the future2
- Experience with both successful startups and those that faced challenges, giving her insight into the highs and lows of early-stage companies2
- A focus on creating emotional connections between brands and customers while driving commercial growth2
Her LinkedIn username is natasha-lytton-02bba627, as mentioned in the query.
Highlights
Events are a go for London Tech Week 😅
Fun hanging out with these two VVIPs Folake Shasanya & Erika Brodnock MBE at Phoenix Court & Founders Forum Group Inspiring 50 yesterday. Big up to all the women nominated. So much talent in our ecosystem & I ❤️ when we come together to celebrate it.
Does the idea of networking give you the ick?
To be honest, it’s the initial feeling I have whenever I hear that word. However, our industry is built upon people and so figuring out how to connect and interact with people in an authentic way is integral.
You can catch Reeva Misra and I delving into how to approach networking in as ick-free (yes, that’s now a word) a way as possible at London Tech Week this Wednesday
