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Natasha Roberton

Creative Strategist at 50 Crates

Natasha (Tash) Roberton is a senior global strategist who recently joined Simon Hammond's new agency 50 Crates, heading up the Sydney business.1 She is an experienced brand strategist and copywriter with nearly thirty years of professional experience across multiple continents.2

Professional Background

Roberton describes herself as a "word person" who uses language to create meaning, distinction, and memorable storytelling for brands. Her professional approach centers on helping businesses communicate more effectively, with a key philosophy that "customers don't care about your purpose unless it intersects with their needs".2

Professional Experience

Throughout her career, Roberton has worked:

  • Agency-side
  • Client-side
  • Freelance

She has worked across multiple categories and on four continents, developing what she calls "The Tao of Tash" - a strategic approach to brand communication.2 Prior to 50 Crates, she was also involved with other creative agencies like Golden, where she served as the Chief Storyteller.3

Roberton is an adaptable professional who is available to work directly with clients or expand a creative agency's freelance capabilities.2

Related Questions

What are some of Natasha Roberton's most notable projects at 50 Crates?
How did Natasha Roberton transition from Chiefly to 50 Crates?
What is "The Tao of Tash" and how does it influence her work?
Can you provide examples of Natasha Roberton's storytelling techniques?
What makes Natasha Roberton's approach to brand strategy unique?
Natasha Roberton
Natasha Roberton, photo 1
Natasha Roberton, photo 2
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Location

Melbourne, Victoria, Australia