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Nathan Allebach
Social Media Lead @ Ramp | Writer | Ex Steak-umm Twitter Guy | Adweek Creative 100
Nathan Allebach is currently the Social Media Lead at Ramp, a rapidly growing fintech company. He has a robust background in social media strategy and creative direction, having worked with various prominent brands throughout his career.
Professional Background
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Current Role: Social Media Lead at Ramp (2024 - Present)
In this role, Nathan is responsible for leading social media initiatives and strategies to enhance Ramp's online presence and engagement .23 -
Previous Experience:
- Social Media Director at Strong Towns (Dec 2022 - Present): Developed brand and marketing strategies while managing social media accounts .1
- Creative Director at Allebach Communications (June 2021 - Present): Worked on campaigns for notable clients including Steak-umm and Utz Snacks .1
- Social Media Manager roles at various companies, including Not Pot and Thriveworks, where he focused on content creation and strategy .1
Additional Contributions
Nathan is also known for his work as a public speaker, writer, and podcast host. He has contributed to discussions on topics such as advertising, media literacy, and urbanism. His podcast, "What's Really Good with Nathan Allebach," featured interviews with industry professionals .1
Online Presence
Nathan maintains an active presence on social media platforms, where he shares insights related to his work and industry trends. He is recognized for his authentic approach to social media marketing, earning him accolades within the field .2
Highlights
Friends, family, and parasocial connections, you’re looking at the new Social Media Lead for Ramp—one of the fastest growing fintech companies of all time!
Earlier this year, I was building a freelance client base while planning to part ways with Allebach Communications. But I hit a wall. My creative attention was pulled in several directions and I wasn’t delivering exceptional work. By June, I decided to start looking for full-time positions.
Shortly after, my friend Nick swooped in. He was interviewing with Ramp, but ended up landing at Stripe. So he passed me onto their talent team, claiming they were en route to blow up the B2B SaaS world.
I thought he was just blowing B2B smoke. After reading over a dozen articles and watching more founder interviews than I care to admit, I learned he wasn’t. Ramp really is what so many companies claim to be. A ~unicorn~
Their ethos is saving businesses time and money by streamlining and automating the entire financial workflow on one platform, from corporate cards to expense management, accounts payable, and beyond.
They believe the more companies use Ramp, the more those companies will grow, thus the more frequently they’ll use Ramp, thus the more Ramp will grow. They’re literally betting on themselves.
Today marks the end of my first week. Right away I've learned the company culture matches its values. The workers prioritize velocity over bureaucracy. They take ownership of their craft. They keep customers at the heart of their products. And they maintain a steady flow of Slack memes.
Ramp hires folks who want to build cool stuff that (1) makes a difference and (2) actually gets released, rather than killed over a thousand meetings. A few months ago I didn’t know it existed. Now I can’t imagine being anywhere else.
HUGE thanks to Samuel for being a stellar interview liaison, to Lulu for vouching for me, and to Lindsay, Eric, Karim, and the rest of the team for believing in me. It's been the warmest welcome.
Expect shitposts. Expect sincereposts. Expect me to lose my mind from all the fintech acronyms.
But most importantly, expect to see Ramp social media content land in the top Google image results for "Ramp" (please SEO gods, this is my only real goal).
After 10 years of working with my family marketing agency Allebach Communications, I’m moving onto my next quest.
This was one of the most difficult forks in the road I've ever faced. I owe my career to the agency, and to my parents who gifted me the opportunity. When I joined as an intern in 2014, I was just an angsty songwriter who thought I was above advertising—directionless and cynical.
3 years and countless cringe social media content calendars later, the opportunity to run Steak-umm’s Twitter account fell in my lap, just as I was throwing in the towel. I hadn't found a place on the team. My privilege haunted me. My experience was insufficient. I had begun applying for other jobs, thinking this wasn’t the industry for me.
So when the client gave me total freedom to rebuild a forgotten frozen beef sheet brand, I ran with it like there was no tomorrow, hoping to make a mark.
I'll never forget those early days, tweeting from morning into night like a lunatic, averaging 4,000-6,000 tweets a month until it went "viral" for the first time with #VerifySteakumm. I drove my (then vegan) wife crazy.
From 2017 through 2021, the repeated virality of that brand opened up my career. I was invited to a SMM community, where I met dozens of peers—many of whom have become friends and mentors. Speaking and freelance gigs were thrown at me left and right. People began to follow my writing and hot takes.
The whole experience was incredibly humbling. And once that chapter closed, I spent years wrestling with my future—either to go all in and run the family business, or try building something for myself. After partnering with Strong Towns last year and having some aha moments, I decided on the latter.
But I'm leaving the Allebach team in good hands. My sister Ashlyn joined a couple years back and quickly became the sharpest Account Executive I ever worked with. So if you’re hunting for a seasoned marketing agency in the food & beverage space, hit them up!
I owe too many kudos to tag, but here are a few: my dad Jamie, who never stopped believing in me, even when I didn't believe in myself. My mom Tammy, who has been the most caring "office mom" anyone could ask for. And my best buds Jeff & Robert for being my creative companions and sounding boards over the years.
I'll miss our whole crew. And our agency partners. And most of our clients 😉
Peace and love to everyone who worked with me, taught me, and put up with my shenanigans the past decade. It's been the realest.
My next move will be announced soon 👀
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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