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Naysar Shah
Head of Content & Marketing - Content Marketing - Media & Brand Partnerships - Marketing Strategy - Project Management - Alumnus of London School of Business & Finance
Professional Background
Naysar Shah is a highly accomplished content and brand marketing expert with over 16 years of extensive experience in the dynamic media and entertainment industry. Known for his award-winning campaigns and innovative marketing strategies, Naysar has successfully worked on numerous iconic films, leading brands in both Hollywood and Bollywood, including blockbuster titles such as Transformers: Dark of the Moon, Mission Impossible: Fallout, and Padmaavat. His ability to create strong brands and deliver measurable results has made him a respected figure in the marketing domain.
Throughout his career, Naysar has established himself as a key player in various organizations. Currently serving as the Head of Content & Marketing at Do It Creative Ltd, he is responsible for steering the strategic direction of content creation and marketing initiatives. His prior roles include Vice President of Marketing, Production, and Distribution at B4U Network (Europe) Ltd., and Marketing Director at Viacom18 Media Private Limited, where he led numerous successful campaigns that garnered significant audience engagement and revenue generation.
Education and Achievements
Naysar’s academic background is as impressive as his professional journey. He holds a Bachelor’s degree in Mass Media, specializing in Advertising & Mass Communication from Guru Nanak Institute of Management Studies. To further augment his skills, he pursued an Executive MBA in International Marketing at the London School of Business & Finance (LSBF) and a Postgraduate certification in Strategic Media Management from the prestigious Mudra Institute of Communications (MICA). He also holds a Content Marketing certification from HubSpot Academy, highlighting his commitment to staying ahead in the ever-evolving digital marketing landscape.
Naysar's notable achievements not only reflect his marketing prowess but also his ability to achieve remarkable ROI. He has successfully delivered earned media value worth £70 million through strategic media and brand associations, showcasing his innovative approach and dedication to excellence. One of his standout endeavors includes the ground-breaking initiative of #24Hours24Toilets, a project that melded digital innovation with experiential marketing, generating a PR value of £120,000. Additionally, he conceptualized a unique experience for Mission Impossible fans in partnership with IMAX and Paytm, leading to an impressive £150,000 in ticket sales.
Naysar has also demonstrated a knack for engaging a massive audience through ingenious strategies, such as his collaboration with Star Sports for a live trailer launch during a high-stakes cricket match, which attracted an eye-popping reach of over 50 million viewers.
Achievements
Naysar Shah has a multitude of achievements that underscore his capabilities and extensive experience in marketing and content creation:
- Strategic Campaigns: Developed and executed successful marketing campaigns for marquee films, enhancing their visibility and profitability.
- Exceptional ROI: Achieved substantial ROI on campaigns through innovative marketing strategies that resonate with target audiences.
- Influential Networking: Fostered strong relationships with A-listers, directors, producers, and C-level executives across various media formats, which has contributed to multiple successful collaborations.
- Digital Leadership: Leveraged digital platforms to enhance brand visibility and create compelling narratives that connect with consumers on a personal level.
- Content Innovation: Crafted high-quality, integrated marketing campaigns that not only capture attention but also sustain brand loyalty over time.
A Visionary Leader
As a holistic content specialist, Naysar combines his marketing expertise with innovative content strategies to create valuable brand experiences. His prowess in campaign creation, strategic collaborations, and digital innovation underscores his reputation as a top marketing professional. Naysar’s business savvy, coupled with analytical skills, enables him to manage budgets effectively and negotiate partnerships that further enhance brand equity.
With a keen understanding of market dynamics, Naysar continues to push the boundaries of traditional marketing, integrating cutting-edge digital techniques to foster brand growth. His impressive capabilities in social media marketing, influencer collaborations, video marketing, and display advertising mark him as a leader in the industry.
Naysar Shah’s commitment to excellence, paired with his extensive knowledge and experience, allows him to deliver significant contributions to the media and entertainment sectors. He remains dedicated to leveraging his skills to shape the future of brand marketing and content creation, aligning brands with audiences in innovative ways. For inquiries, you can reach Naysar via email at [email protected] or contact his mobile numbers: (+44) 7741373546 and (+91) 9619022234.
