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Nesrin Elsawi
Co-CEO & Board Member at smart PLACE
Professional Background
Nesrin Elsawi is a Swiss native with a remarkable educational and professional background that spans over two decades and multiple industries. With a strong foundation in technology, psychology, and business administration, she has cultivated a diverse career in B2B, B2C, and direct-to-consumer (DTC) sectors. Her extensive experience includes high-level executive roles and product management positions across various well-known companies and startups, which showcases her innovative spirit and commitment to driving digital transformation.
Nesrin's passion lies in harnessing the power of Artificial Intelligence (AI) and automation to create sustainable solutions for modern homes and commercial buildings. She has focused her efforts on leading digitization initiatives that can be applied on a global scale. Throughout her career, she has been recognized for her ability to merge technology with user-centric design, making her a sought-after leader in the digital venture space.
Over the years, Nesrin has played a pivotal role as a Co-Chief Executive Officer and Board Member at smart PLACE AG, where she led the charge in developing innovative solutions that enhance the user experience in both residential and commercial environments. As a former Board Member at organizations such as Fig and Chairperson of the Board at Laivly, she has consistently contributed her expertise to guide companies toward successful growth and modernization.
Education and Achievements
Nesrin Elsawi's commitment to her professional development is exemplified by her impressive academic credentials. She graduated Summa Cum Laude with an Executive MBA in Business Administration from California State University-Sacramento, demonstrating her leadership and business acumen. Her strong analytical background is bolstered by a Bachelor's Degree in Computer Science, in which she graduated Magna Cum Laude from the University of Nebraska at Omaha. Additionally, she holds a Bachelor's Degree in Psychology, also Magna Cum Laude, further illustrating her understanding of user behavior and cognitive processes—an invaluable asset in product management and user experience roles.
Notable Contributions
Nesrin's career is marked by an array of leadership roles within startups and established companies. As Co-Founder and Managing Partner at Koru and Co-Founder & Interim CEO at pumpkin petcare, she showcased her entrepreneurial spirit by launching innovative ventures, proving her versatility in navigating both startup environments and corporate landscapes.
Her technical expertise is highlighted by her tenure as the Chief Technology Officer and Head of Product & User Experience at OUTFITTERY, where she directed product development and user experience strategies that positioned the company as a leader in the online retail industry. Nesrin has also led product management initiatives as the Director of Product Management & User Experience at Easytobook.com, a MakeMyTrip company, providing her with a global perspective on e-commerce.
Nesrin's impressive resume also includes significant contributions as a Portfolio Integration Manager at Elsevier, as well as roles in custom solutions and technical consulting. Her early career began with software engineering and information security analysis, showcasing her technical skills and solidifying her credibility in technology-focused roles.
Achievements
