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Netta Kivilis
Founder and CEO at Blue Seedling
Netta Kivilis is the Founder and CEO of Blue Seedling, a boutique marketing agency based in New York, NY, and Tel Aviv, Israel.1 Blue Seedling specializes in working with high-growth enterprise B2B startups and scaleups, particularly in sectors such as FinTech, Retail Tech, MarTech, and Cyber Security.1
Professional Background
Netta has an extensive background in marketing and technology:
- Blue Seedling: Founded in April 2016, offering comprehensive marketing solutions to leading B2B startups.1
- Custora: Served as Head of Marketing from July 2013 to March 2016.1
- Amazon: Held various roles including Senior Marketing Manager for Amazon Fashion and Senior Product Manager for US Books.1
- Software AG: Worked as a Product Manager from 2005 to 2007.1
Education
- MBA from Harvard Business School (2007-2009).1
- BSc in Computer Science and Humanities from Tel Aviv University (2001-2005), graduated cum laude.1
- Exchange program at Venice International University (2004).1
Expertise and Approach
Netta is known for her strategic thinking and impressive marketing skills.1 She has experience in various aspects of marketing, including:
- Building marketing operations from scratch
- Creating industry-standard dashboards
- Organizing high-profile events and webinars
- Managing multi-million dollar marketing budgets
- Developing product roadmaps and feature prioritization
Netta is passionate about B2B marketing and frequently shares insights on topics such as hiring marketing talent, the pros and cons of in-house marketing versus agency work, and the challenges of fractional CMO roles.234
Highlights
Blue Seedling's Enterprise GenAI Digest is back with real-life generative AI use cases from enterprises across travel, telecom, retail, supply chain and more. Read & sign up free here 👇
The second edition of the Blue Seedling's Enterprise GenAI Digest drops this week. ☔ We share real GenAI use cases from Estée Lauder, UPS, Tui, Verizon, and PwC. You can sign up right here on LinkedIn or get it via email (links in the comments) to get it once it's out.
We started the digest to share the most informative, least-salesy articles about what enterprises are feeling, thinking, and doing with GenAI right now. Within a couple of weeks, it grew to hundreds of subscribers.
We quote Tui's CTO, Pieter Jordaan in this edition: "Just as you wrap your head around something [related to GenAI], something else comes out."
Our goal with the digest is to get you up to speed on the latest quickly, so you're informed and confident. 💪 Enjoy reading, and let me know what you think.

