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Nick Lawrence
I design programs that enable Hyland to accomplish strategic results - Kirkpatrick Certified Professional - Certified Instructional Designer
Nick Lawrence is a certified Master Instructional Designer, Change Management and Sales Effectiveness Professional, specializing in Human Performance Management and sales best practices.
Nick's expertise lies in designing highly relevant sales programs comprising of accessible information, support assistance, communication, reinforcement, scenario-based eLearning courses, performance training, and OTJ coaching to enhance and sustain sales productivity.
With a background in Organizational Leadership and Supervision, Process Improvement, and Sales from Purdue University, Nick Lawrence has held various roles including Manager of Global Sales Enablement, Curriculum Design Manager, Lead Instructional Designer, and sales-related positions at reputed organizations like Databricks, Snowflake, People.ai, Hyland, and GenToX.
Before transitioning into sales enablement, Nick spent five years as part of the Purdue wrestling team, achieving All Big Ten honors, qualifying for the NCAA tournament, and receiving the Most Dedicated Wrestler award in 2015. The values of accountability, ownership, and dedication instilled through wrestling have shaped his approach to professional challenges, advocating for embracing discomfort and maintaining enthusiasm in adversity.
Beyond his professional endeavors, Nick Lawrence finds joy in family life as a devoted husband and father of two daughters. His passion for learning extends to homeschooling his children and sharing experiences like nature exploration, hiking, and reading books.
Overall, Nick Lawrence is known for constructing 'Enablement Environments' that empower sales representatives to achieve optimal performance levels through innovative training strategies and a commitment to continuous development.
Highlights
Communication vs Learning vs Training
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Communication is when information is shared.
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Learning is when information is understood and remembered.
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Training is when information is applied to make work-specific decisions and actions.
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Notice the clear swimlanes between the three:
Each are different interventions, requiring different methods to be accomplished in the most efficient and effective way.
Increasing the amount of communication does not mean learning will seep through because key elements are likely missing:
- guiding attention
- correcting conceptions
- elaboration
- repetition
- retrieval
- interleaving
- spacing
- etc
Increasing the amount of learning does not mean training will seep through, again because of missing elements that make training “training.”
- context alignment
- deliberate practice
- realistic feedback
- transfer support
- etc
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How do you define the three?
#salesenablement
A selective definition of training:
Facilitated practice on work-related tasks that closely resembles work contexts, paired with feedback that improves or confirms performance expectations.
Anything else is probably something else.
#salesenablement #training
