Sign In

Nick Yee

Co-Founder & Analytics Lead

Nick Yee is a leading expert and co-founder in the field of game analytics, specializing in human-computer interaction, data science, and the psychology of virtual worlds, avatars, and games. With a Ph.D. in Communication from Stanford University and a background in Psychology from Haverford College, Nick has over a decade of experience studying gamers using various social science methods.

Nick is renowned for his work on the Daedalus Project, a notable survey study involving over 50,000 online gamers. His research delves into player demographics, motivations, and the social aspects of gaming. He has conducted numerous experiments exploring the impact of virtual worlds and digital avatars on breaking the rules of physical reality productively.

Throughout his career, Nick has applied his expertise at esteemed organizations such as Sony Online Entertainment, the Palo Alto Research Center (PARC), Ubisoft, and as a consultant at Seriosity. He has leveraged data mining and statistical analysis techniques to understand large-scale player behavior data, combining survey research with server-side data analysis to gain insights into player behavior.

With more than 40 peer-reviewed publications on virtual worlds and online games, Nick's work has garnered significant attention, being featured in reputable media outlets like the New York Times, the Wall Street Journal, and CNN International. His latest book, 'The Proteus Paradox: How Online Games and Virtual Worlds Change Us--And How They Don't', offers deep insights into the psychology of online gaming.

Nick Yee's specialties include human-computer interaction (HCI), data science, personality and motivation in gaming contexts, and the design and implementation of survey and experimental research. His expertise in large-scale analysis of behavioral data has made him a sought-after authority in the gaming industry.

Nick Yee
Add to my network

Location

Mountain View, California, United States