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Nicky Lloyd
Strategy Director at Six and Fellow of the Chartered Insitute of Marketing
Nicky Lloyd is a strategic marketer with extensive experience in planning, brand strategy, research, project management, and marketing communications. With a strong track record in delivering solutions that drive awareness, market share, and business objectives, Nicky currently collaborates with key organizations like Lloyds Banking Group, Babcock, and The Crown Estate on brand strategy, customer experience enhancement, and cultural transformation initiatives.
Passionate about design effectiveness and creating brand strategies that resonate with audiences, Nicky brings a wealth of competencies to the table, including strategic planning, brand positioning, customer journey mapping, sales strategy development, and content creation. Nicky is known for being an experienced networker, adept at building relationships at all levels, and excels in new business development, research, and internal communications planning.
Education-wise, Nicky holds qualifications from various institutions, including a Marketing diploma from the Chartered Institute of Marketing and a Master's degree in Marketing from the University of the West of England. With a background in sociology, market research, and geography, Nicky's academic foundation complements their professional expertise in the marketing and branding sphere.
Having held roles such as Strategy Director and Senior Strategist at Six, and positions in renowned companies like Mr B & Friends and the BBC, Nicky has honed their skills in strategic marketing, project management, and brand consultancy. With experience in both agency and corporate settings, Nicky brings a versatile and holistic approach to problem-solving and driving business growth.
Nicky Lloyd's career journey also includes stints as a marketing manager, account director, and freelance consultant across sectors like technology, media, and retail. This diverse background underscores Nicky's adaptability and ability to thrive in dynamic environments, making them a valuable asset for organizations seeking innovative marketing solutions and cultural change.
In summary, Nicky Lloyd's professional narrative is defined by a passion for effective branding, a talent for strategic planning and execution, and a commitment to fostering impactful relationships and driving organizational change through marketing excellence.
