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Nico Trofim-Bancila
Lead Product Marketing Manager | Strategic positioning and go to market for SaaS, EdTech, Healthcare start-ups and scale-ups through customers research & competitive differentiation.
Nico Trofim-Bancila is a Lead Product Marketing Manager with extensive experience in the technology industry.1 He has over 10 years of local and international experience in both B2B and B2C sectors, specializing in SaaS, EdTech, and Healthcare start-ups and scale-ups.14
Professional Background
Nico's expertise lies in strategic positioning and go-to-market strategies for technology companies.4 He describes himself as both strategic and tactical in his approach to product marketing.1 His focus areas include:
- SaaS (Software as a Service)
- EdTech (Educational Technology)
- Healthcare technology
Skills and Approach
Nico's professional philosophy revolves around "changing the world with Sales, CS, Product & Marketing one product at a time".2 This indicates his belief in the transformative power of well-executed product marketing and its ability to drive meaningful change across various industries.
Social Media Presence
Nico maintains an active presence on professional social media platforms:
- LinkedIn: His profile can be found under the username "nicobancila"1
- Twitter: He uses the handle "@NicoBancila"2
Through these platforms, Nico shares insights about product marketing, technology trends, and occasionally personal reflections on various topics.3
Nico Trofim-Bancila's extensive experience and strategic approach to product marketing make him a notable figure in the tech industry, particularly in the realms of SaaS, EdTech, and Healthcare technology.
Highlights
The TO + THROUGH + WITH framework. If you don't really know what this is that's fine, I didn't either.
That is until Burke Fewel introduced me to this framework which is perfect in its simplicity:
Marketing TO partners -> Communicating messages to that partners. The goal: to raise awareness around your own company.
Marketing THROUGH partners -> Promote your product/services to their audience. Goal: help share your story to their audience, to their channels.
Marketing WITH partners -> Bring them into your marketing efforts eg. as expert opinions. Goal: add extra credibility, bring them to your channels.
-- Lately I've been having some great conversations with Partner Marketing specialists and experts as I'm creating a full guide on channel marketing/ partner marketing, however you wish to call it. Everything I wish I could find in one source.
If you know any B2B Partner/Channel Marketing experts or specialists you can recommend please do as I'd love to include their voice in this guide as well.
Thanks Ashleigh Eisinger 🤝, Mireia Fontbernat for the recommendation and intros. Maja Voje any such people that you might be able to recommend from your network?
"I don't know who you are. I don't know your company."
You can't shove a product on a company's metaphoric throat. No matter how good it might be or despite being the perfect solution to their problem.
Because it all comes down to: TRUST.
If the prospects don't know your company it's hard for them to:
- Give you a chance and actually look into what you have to offer
- Believe what you have to offer actually works for them
- Take a chance on you and sign the contract
So what's the solution?
I've always thought there is a strong connection between Brand and Product Marketing.
Brand sets the tone for the company, defines the voice, the bigger picture. Product Marketing dives into the capabilities, the benefits, the outcomes.
But to be able to sell anything to anyone you:
- need to carve mental availability
- have a point of view
- prove expertise
It all starts with the brand, with who you are, what you stand for. And continues with product marketing on who you're for, how you can help, whom have you helped before and why you're the solution for that specific problem.
Love this ad because it brilliantly sums up how brand and product marketing can help with.
#productmarketing #brand #b2bmarketing
