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Nicola Piggott

Founder and Co-CEO at The Story Mob - a gaming and digital entertainment communications consultancy

Professional Background

Nicola Piggott is a highly respected figure in the world of communications, particularly within the dynamic industries of gaming culture and digital entertainment. As the founder and Co-CEO of The Story Mob, an international communications consultancy, Nicola leverages her extensive experience to serve some of the most vibrant gaming communities worldwide. The Story Mob has quickly established itself as a vital player in helping brands and investors, both endemic and non-endemic to gaming, effectively engage with their audiences and add genuine value to this thriving ecosystem.

Prior to founding The Story Mob, Nicola made significant contributions to Riot Games, where she led global communications for the hugely popular League of Legends esports. This role involved coordinating with regional communications teams globally to foster connections with fans and media alike. Her expertise allowed her to focus on critical aspects such as live gaming experiences, strategic media relations, and event-driven communication strategies. Notably, Nicola played an instrumental role in shaping the communications narrative during pivotal events like the League Championship Series (LCS) and the global World Championships, ensuring that every message resonated with the audience's passion for competitive esports.

With nearly two decades of public relations experience, Nicola brings a wealth of knowledge to her work as a PR professional and copywriter. Her ability to craft compelling narratives and manage media relations has made her a sought-after expert in her field.

Education and Achievements

Nicola's esteemed educational background includes an MA in English Literature and Language from the prestigious University of Oxford. This academic experience not only honed her writing skills but also deepened her appreciation for storytelling—an essential component of successful communications in any industry.

Over her extensive career, Nicola has worked in various capacities that highlight her proficiency in communications, public relations, and media relations. She has held notable positions, including:

  • Co-Founder at The Story Mob: Leading the charge in communications consultancy within the gaming sector, guiding brands on their positioning and outreach strategies.
  • Communications Lead, Esports at Riot Games: Shaping the global narrative around one of the most exciting esports landscapes.
  • Freelance PR Director and Copywriter: Providing bespoke communications strategies to a variety of clients.
  • Account Director at LEWIS PR: Managing client accounts and delivering high-impact communications plans.
  • Interim PR Manager, Community Affairs & Educational Programs at Nestle: Bridging the gap between corporate initiatives and public engagement.
  • Senior Manager, Brand Communications, Luxury & Lifestyle Brands at Hilton: Elevating brand presence and consumer engagement within the luxury market.
  • Account Supervisor at Hill and Knowlton Los Angeles and London: Streamlining public relations efforts and enhancing client visibility.
  • Freelance Feature Journalist at National Enquirer: Crafting engaging stories that capture reader interest.
  • Senior Consultant at Hill & Knowlton London: Providing high-level consultancy in strategic communications.

These roles underscore Nicola's versatility and deep understanding of various communication channels, making her a valued asset across industries.

Achievements

Throughout her career, Nicola has achieved numerous milestones that illustrate her commitment to excellence in communications. Some highlights include:

  • Establishing The Story Mob: Through this innovative consultancy, she provides strategic guidance and counsel to brands navigating the gaming landscape.
  • Driving Communications for League of Legends Esports: Her efforts helped to elevate the profile of esports, promoting engagement and media coverage across multiple platforms.
  • Managing Global Events: Nicola has successfully orchestrated media campaigns during large audience events, further solidifying her reputation as a communications leader.
  • Mentoring Emerging Professionals: As a dedicated advocate for the next generation of PR professionals, Nicola often shares her insights and experiences, fostering growth and development in others.
  • Influencing the Gaming Narrative: With her ability to engage various stakeholders—from fans and gamers to media and brands—Nicola has played a significant role in shaping the discourse around digital gaming and esports.

Conclusion

With a rich background in public relations, a passion for gaming, and a commitment to storytelling, Nicola Piggott exemplifies the qualities of an exceptional communications leader. Her expertise not only enhances brand visibility but also fosters genuine connections among communities in the fast-evolving world of digital entertainment. As she continues to travel the globe and engage with thrilling competitive play, Nicola remains an inspiring figure whose insights and contributions are sure to shape the landscape of communications for years to come.

Related Questions

How did Nicola Piggott leverage her experience in public relations to found The Story Mob?
What insights did Nicola gain regarding communications strategy during her tenure at Riot Games?
In what ways has Nicola contributed to shaping the narrative around esports and gaming culture?
How does Nicola Piggott stay current with trends in digital entertainment and gaming?
What are some specific campaigns Nicola has designed for global events in the esports industry?
Nicola Piggott
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Location

Santa Monica, California, United States