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Nicole DeLeon

Enterprise Link Building

Nicole DeLeon is the founder of North Star Inbound, a content marketing agency based in Austin, Texas.13 She has a unique background that combines legal expertise with entrepreneurial experience, having worked as an attorney and startup founder before establishing North Star Inbound.1

Nicole's educational background includes:

  • BA in Political Science from The University of Texas at San Antonio (2000-2003)
  • BBA in Management from The University of Texas at San Antonio (2000-2003)
  • MPA in Public Administration from Syracuse University (2003-2004)
  • JD in Law from The University of Texas School of Law (2004-2007)1

Nicole is bilingual, with native or bilingual proficiency in both Spanish and English.1 Her company, North Star Inbound, specializes in organic growth strategies, leveraging content creation and quality link-building to help businesses improve their online presence and search engine rankings.14

Under Nicole's leadership, North Star Inbound has gained recognition in the industry, winning several awards and accolades for their work in content marketing and digital PR.3 The company is known for its data-driven approach, combining search intent analysis and AI with creative content development to deliver measurable ROI for clients.4

Nicole is actively involved in the digital marketing community, sharing insights and discussing industry trends on platforms like LinkedIn.25 She is committed to fostering a culture of innovation, transparency, and inclusion within her company.3

Highlights

Sep 9 · linkedin

As SEOs, what are our moral obligations when it comes to darker keywords? 💭

The Washington Post’s article “Here’s what Americans want to kill, according to Google” had me wondering about the moral implications of SEO content for those darker keywords.

We always focus on ranking content that meets the user’s intent, but what happens when that intent (or query) goes against our moral and ethical beliefs?

If you had to target a keyword that suggested harm to a reader or others, would you

a) Find a different keyword to target

b) Reframe the topic in a way that gets the reader to seek help

c) Both a and b

d) None of the above – explain in comments

Personally, I see this as an opportunity to help. Nothing I can do can change that some people are searching for these topics. But I might be able to steer the reader toward seeking help. Simply changing the query won't change the intent, but offering a resource that can make a difference might.

Shout out to Vince Nero for inspiring this post with his idea on what we can learn from The Washington Post's article as it relates to DPR.

I'd love to hear your thoughts on this article and if you've ever faced this dilemma in your work.

#seoethics #digitalmarketing #contentmarketing #Google

Mar 6 · linkedin

Google is rolling out Manual Penalties and deindexing ENTIRE SITES.

I said it before. This update is not messing around.

It's still early, but so far, this seems to be affecting AI spam.

If you've been affected, I'd love to take a look.

Related Questions

What inspired Nicole DeLeon to transition from law to SEO?
How does Nicole DeLeon's background as an attorney influence her SEO strategies?
What are some notable projects Nicole DeLeon has led at North Star Inbound?
How does North Star Inbound differentiate itself from other SEO companies?
What makes Nicole DeLeon's approach to content creation unique?
Nicole DeLeon
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Location

Austin, Texas