Sign In

Nikola Nenadic

Shopper marketing evangelist, founder of Igigi retail media platform for physical stores, the winner of iF Design Award 2021

Nikola Nenadic is the founder and CEO of Igigi, a revolutionary paid search marketing service for brick-and-mortar grocery stores.1 He describes himself as a shopper marketing evangelist and the founder of the Igigi retail media platform for physical stores.2

Nenadic's company, Igigi, positions itself as "Your guy in the store," offering innovative solutions for retail marketing. The platform has gained recognition in the industry, winning the iF Design Award in 2021.2

As a thought leader in the retail marketing space, Nenadic shares insights and expertise on LinkedIn. He has written about decoding shopper behavior, demonstrating his deep understanding of consumer psychology and retail strategies.3

Nenadic is based in Belgrade, Serbia, and uses LinkedIn to connect with other professionals in the retail and marketing industries.2 His work focuses on bridging the gap between digital marketing techniques and physical store experiences, aiming to revolutionize how brick-and-mortar stores approach customer engagement and sales.

Highlights

Jul 12 · linkedin

The Holy Grail of retail marketing is to get into the 'shopper's mind'. What does that mean and what exactly 'shopper's mind' is?

The article discusses the 'shopper's mind' and Igigi - Your guy in the store unique approach to getting into it with 100% precision, every time.

Hold tight, our product launch is getting closer...

#igigiyourguy #shoppermarketing #supermarkets #groceryretail #martech #cpg #fmcg

Toby Desforges Mike Anthony Vita Latinovic Mitch Bulajic Andy Casey John Andrews

Jul 4 · linkedin

Great cartoon and article from Tom Fishburne.

“Price promotions are a drug. They are the crack cocaine of marketing. I hope we’ve seen an end to the senseless promotions that we’ve seen.” - Les Binet

"Nielsen reports that a whopping 84% of price promotions are unprofitable."

It's a death spiral and brands should find a way to get out of it. Research says that about 1/3 of shoppers are bargain hunters, sensitive to price promotions. What about the remaining 2/3?

Our own field research at Igigi - Your guy in the store showed that the most valuable shopping baskets (missions) which bring 70% of the store revenue are insensitive to price promotions.

Mike Anthony Toby Desforges Vita Latinovic

#igigiyourguy #shoppermarketing #supermarkets #groceryretail #martech #cpg #fmacg

Related Questions

What inspired Nikola Nenadic to start Igigi?
How does Igigi's paid search marketing service work for grocery stores?
What is the iF Design Award that Nikola Nenadic won?
What are some key achievements of Nikola Nenadic in his career?
How does Igigi differentiate itself from other retail media platforms?
Nikola Nenadic
Nikola Nenadic, photo 1
Nikola Nenadic, photo 2
Add to my network

Location

Belgrade, Serbia