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Nikola Nenadic
Entrepreneur, Founder & CEO at pygmyTITAN
Nikola Nenadic is a professional with a diverse background, currently serving as a Member of the Supervisory Board at Idvorsky Laboratories Ltd. He is also the Founder and CEO of Igigi, a paid search marketing service aimed at enhancing retail experiences in brick-and-mortar grocery stores. His work with Igigi has been recognized in the industry, notably winning the iF Design Award in 2021 for innovative contributions to shopper marketing.12
In addition to his role at Igigi, Nenadic has a presence on LinkedIn where he engages with topics related to marketing strategies and retail innovations. His expertise lies in creating effective marketing solutions for physical retail environments, which aligns with his responsibilities at Idvorsky Laboratories Ltd..24
His educational background includes studies in fine and applied arts, focusing on sculpture design, which may contribute to his creative approach in business.3
Highlights
The Holy Grail of retail marketing is to get into the 'shopper's mind'. What does that mean and what exactly 'shopper's mind' is?
The article discusses the 'shopper's mind' and Igigi - Your guy in the store unique approach to getting into it with 100% precision, every time.
Hold tight, our product launch is getting closer...
#igigiyourguy #shoppermarketing #supermarkets #groceryretail #martech #cpg #fmcg
Toby Desforges Mike Anthony Vita Latinovic Mitch Bulajic Andy Casey John Andrews
Great cartoon and article from Tom Fishburne.
“Price promotions are a drug. They are the crack cocaine of marketing. I hope we’ve seen an end to the senseless promotions that we’ve seen.” - Les Binet
"Nielsen reports that a whopping 84% of price promotions are unprofitable."
It's a death spiral and brands should find a way to get out of it. Research says that about 1/3 of shoppers are bargain hunters, sensitive to price promotions. What about the remaining 2/3?
Our own field research at Igigi - Your guy in the store showed that the most valuable shopping baskets (missions) which bring 70% of the store revenue are insensitive to price promotions.
Mike Anthony Toby Desforges Vita Latinovic
#igigiyourguy #shoppermarketing #supermarkets #groceryretail #martech #cpg #fmacg
