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Nina Mishkin

Strategic Advertising Executive & Brand Partnerships Expert

Nina Mishkin

Nina Mishkin is a senior marketing, commercial, and brand partnerships executive with over 15 years of experience leading large creative revenue and partnerships organizations.1 She is currently on a sabbatical from her role as Director, Head of Americas Brand Strategy at Snap Inc., where she led a team of 75 creative developers, producers and strategists to create innovative customer-first marketing strategies for brands.1

Prior to Snap, Mishkin held several other leadership positions in the advertising and media industry1:

  • Head of Ad Creative Strategy & Innovation at Quibi, where she launched the company's ad creative strategy and product innovation division
  • Head of Global Content Strategy and East Coast Lead, Brand & Content Strategy at Twitter
  • Director, Digital Brand and Social Media Marketing at American Express

Mishkin is known for building and leading high-functioning, diverse teams, implementing inclusive leadership and mentorship, and demonstrating exceptional cross-functional collaboration.1 She has a proven track record of driving significant business impact through custom and scaled marketing strategies that address business and customer needs.1

During her current sabbatical, Mishkin is embracing adventure and travel in New Zealand, Australia, and Tasmania.3 She is also the author of a memoir titled "Getting to 128: A Memoir - on being old".2

Highlights

Feb 11 · linkedin

You could just watch the ads tonight or you can be in the ads on Snapchat. This year, our Brand Strategy team totally upped their game to bring brands’ Super Bowl messages to life in fun Lenses that invite everyone to participate in the biggest event of the year. I couldn’t be prouder of all their hard work over the past few months!

Feb 9 · linkedin

What a joy it’s been to lead the Brand Strategy org at Snap. Every single day this team showed up excited, ready to do brilliant creative work with the best brands in the world. Their positive energy inspired me to be the best leader I could be. Their trust, support, and curiosity made it possible for us to do some really impressive work together. Over the past three years, we’ve made big changes that have expanded our creative potential, transformed our operational model, and driven major impact in our business. I leave Snap with deep pride for the team’s groundbreaking creative work, whip smart marketing and business strategies, and most importantly, the kindness we showed up with every day.

To my team, thank you for trusting me to be your leader. It was an honor to support each and every one of you on your growth path. I can’t wait to see all that you continue to create at Snap and beyond, all while keeping the good vibes going!

To all of the wonderful Snap humans I had the pleasure of working with, thank you for your kind, smart, creative work. Special shout out to Patrick Harris for his leadership, Sharon Silverstein and David Sommer for their teamwork, April Greene for her deep empathy, Laura Pacas for her advocacy, Rajni Jacques for her sisterhood, Colleen DeCourcy for her mentorship, and of course, my closest collaborators, Adam Katzenback and Tom Bates for their unyielding partnership and friendship. It’s impossible to capture everyone in a single post so I’ll close with a simple and heartfelt thank you.

As I told my team in a farewell Snap, this isn’t goodbye. I operate with the strong belief that once a teammate, always a teammate.

Brand Strategy & Production crew, reach out anytime you need help, support or a good vibes chat.

Snap squad, whether we worked together or not, I’m always here to support. To team members impacted this week, last year or those still at the company, if I can ever be of help to you, please don’t hesitate to send me a message.

What’s up for me? Well, anyone who knows me knows that I love a good adventure. And now’s the time! Before I embark on my next professional adventure, I’m heading out to explore different corners of the world. I’ll be checking in periodically, so if you have adventure recommendations - personal or professional, drop me a line! ✌🏼💛

Related Questions

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Nina Mishkin
Nina Mishkin, photo 1
Nina Mishkin, photo 2
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Experience

Director, Head of Americas Brand Strategy at Snap Inc.
Head of Ad Creative Strategy & Innovation at Quibi, Head of Global Content Strategy and East Coast Lead, Brand & Content Strategy at Twitter, Director, Digital Brand and Social Media Marketing at Amer at Sothebys

Education

Executive M.S. from Columbia University in the City of New York, B.A., Honors from University of Michigan

Location

Los Angeles Metropolitan Area