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Nina A.

Award-Winning Social-First ACD | Culturally-Led Campaigns for Nike, eBay, Pepsi & Walmart

I’m an award-winning, social-first Associate Creative Director and cultural strategist with 8+ years turning cultural insight into social content people actually watch. I have built narrative-driven branded and vertical content for brands like Nike, eBay, Pepsi, and Walmart, giving each brand a way to translate their core values into compelling social brand identities.

I started my career at a turning point for the industry, when non-traditional mediums like social, experiential, and creator-driven work, moved from the margins to the center. That timing shaped a career built on a series of firsts. I launched Nike’s first-ever long-form digital content series (Come Thru), developed Walmart’s first ABFF (American Black Film Festival) partnership with the Dear Dad film, and created AT&T’s first hidden-camera stunt (OK V-Day).

I’ve been recognized with Webby nominations and multiple Shorty and Webby wins for clients like Walmart and eBay. I’m also deeply ingrained in the new media and emerging tech world, through my membership in Perplexity’s inaugural Creative Entrepreneurship Cohort, Freepik’s Creative Partner Program, and my MFA in Integrated Media Arts. This ongoing education sharpens my creative practice, helping me move from concept to production faster and keep pace with consumer behavior in today’s digital landscape.

I’m proficient in world-building, developing creator ecosystems, executing earned media activations (both digital and experiential), platform optimization, and end-to-end, insight-driven 360 campaign production. At the core of it all I'm an unconventional thinker with a love for clever wordplay and big ideas.

Specialties At A Glance: Social Strategy • Creative Strategy • Social-First Content • Creator & Influencer Marketing • Cultural Insights • Narrative & Character-Driven Content • Copywriting • Brand Identity • Performance Marketing • Social Listening • Data-Driven Storytelling

And yes, a track record of making work that makes it onto the agency website. 💅🏾

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Experience

Associate Creative Director at 19th & Park Inc.
Associate Creative Director at PepsiCo

Education

Bachelor of Arts (BA), Cultural Anthropology, Creative Writing, Oberlin College
MFA, Integrated Media Arts, Hunter College
Course Study Certificate, Cinematography: Visual Storytelling, Sundance Institute
Course Study Certificate, Screenwriting, New York Film Academy

Location

United States