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Nitika Khanna

Trell | Nykaa | Truecaller | foodpanda/foodora

Nitika Khanna is a multidisciplinary marketing professional specializing in customer relationship management (CRM), retention, loyalty, and engagement.1 She currently works as a Retention Consultant at WebEngage, focusing on integrating technical expertise with a deep understanding of consumer behavior to drive brand growth and loyalty.24

With extensive experience in the field, Nitika has previously worked with notable companies such as Foodpanda/Foodora, Truecaller, and Nykaa, where she scaled and built CRM functionalities to reach users effectively.1 Her expertise lies in delivering relevant communication to customers and developing seamless cross-platform customer experiences.1

Nitika is known for her skills in:

  • Building and implementing loyalty programs
  • Developing marketing strategies for customer retention
  • Analyzing customer behavior and segmentation
  • Creating hyper-personalized marketing campaigns
  • Optimizing customer journeys and experiences

She has also been involved in social impact initiatives, recently engaging in conversations with people in the impact sector to explore ways to contribute.3

Nitika's professional approach combines data-driven insights with emotional engagement strategies to create effective customer loyalty and retention programs. Her work demonstrates a strong focus on understanding customer needs and leveraging technology to deliver personalized experiences that drive business growth.

Highlights

Feb 28 · youtube.com
EngageMint 2022: Loyalty Program - Worth the effort? - YouTube
EngageMint 2022: Loyalty Program - Worth the effort? - YouTube

Related Questions

What are some key strategies Nitika Khanna has implemented for customer retention?
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Can you provide examples of successful loyalty programs Nitika Khanna has worked on?
How does Nitika Khanna define a loyal customer compared to a retained customer?
Nitika Khanna
Nitika Khanna, photo 1
Nitika Khanna, photo 2
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Location

Gurugram, Haryana, India