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Noah Lee
Partnerships & Creators @ Kraken
Noah Lee is a startup mentor at Hansa Accelerator, where he focuses on fostering innovation and guiding emerging companies. He has approximately 14 years of experience in developing digital influence, particularly in the fields of cryptocurrency and esports. His background includes working with various agencies, which has equipped him with a diverse skill set applicable to mentoring startups in the tech and digital sectors.1
Lee is also associated with the University of California, Davis, indicating a strong academic foundation that complements his professional endeavors.1 His LinkedIn profile can be found under the username noah249, where he shares insights related to his expertise and interests in technology and entrepreneurship.2
Highlights
Introducing Kraken Labs, an innovative experiment in crypto data viz that leverages both Kraken-derived and onchain data.
Check it out here: https://labs.kraken.com/
It's been an exciting week since Kitboga joined the Kraken Digital Asset Exchange family and it has truly been one of the landmark creator partnerships we've had to date! As one of the leading creators on YouTube and Twitch widely known for scam baiting, we couldn't think of anyone more fitting to be our primary security partner to showcase why Kraken is a safe place for clients but not for scammers.
Kraken was introduced to Kit's community by a carefully crafted narrative that was nurtured for a year and incollaborating with our internal teams to innovate crypto content. Our approach has always been about leading with intention and creating meaningful partnerships that carry weight for the space + broader industry. After many sessions ideating on his vision, we knew the best way forward was channeling what Kit does best.
The setup was true to fit- dupe scammers by finding a unique way for Kit to fight back while having a bit of fun 🙃 with a side of crypto security education. Kraken would support by providing resources to ensure the hallmarks of our brand complimented his creative style: 🐙 Ideate with our Engineering Team, led by John Brett, to design a custom Kraken environment to use in his streams / calls (⚠️not available to the public!) 🐙 Host our Chief Security Officer, Nicholas Percoco, to do a live Q&A breaking down our involvement and providing Security best practices for an audience not native to crypto 🐙 Weave in our industry leading Customer Service Teams into an active call amplifying our products and services
The results: ➡️ 5M+ views on Kit's TikTok teaser post ➡️ 235K+ total views on his launch week's streams ➡️ 337K+ views on YT in less than a day featuring his full YT segment ➡️ Organic conversations across CT and content creators ➡️ Multiple coverage from various crypto media sites
Kit has been instrumental in showcasing our world class security, industry leading customer service, and intuitive products and we're proud to work with his team at Evolved that enables us to dynamically engage him to create compelling experiences while preserving the authenticity of integrating into a major creator's brand.
Check out his latest YT video where after 6 years of making scammers angry, it led him to finding the angriest scammer while KYC'ing on Kraken (with results!). Tune in to his live streams Tues-Thurs at 12P EST for more hilarious segments and to catch the custom Kraken environment in action.
The Partnerships Team led by our Head of Brand Partnerships Lou Frangella and I can't be more excited to see Kit's upcoming creative and in welcoming additional partners in the future!
https://lnkd.in/ghVJdRFU
Mayur Gupta Liz Armistead
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