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Norm Mullock

VP, Strategy at Wilson Allen

Professional Background

Norm Mullock is well-regarded as a veteran professional in the realms of data-driven innovation and advanced analytics within the professional services sector. With his extensive experience, he has become an active champion for the integration of innovative solutions across various industries, particularly in accounting and professional services. Since joining Wilson Allen as the Vice President of Strategy in September 2017, Norm has played a pivotal role in spearheading the company’s expansion initiatives both in the UK market and in the broader accounting industry. Under his leadership, Wilson Allen has made notable strides in enhancing its service offerings and product solutions, solidifying its reputation as a leading software vendor.

Before his tenure at Wilson Allen, Norm was instrumental at Intapp, where he notably led the company’s efforts to broaden the adoption of its legal-industry-leading solutions into more expansive domains including the professional and financial services markets. He played a major role in transitioning Intapp’s integration practice and time-based services by advocating for formal data architecture strategies and employing innovative cloud technologies. His influential leadership in expanding law firms' capacity to leverage modern technologies has transformed how they understand and manage lawyer performance and overall firm profitability.

During his time at Intapp, Norm served in multiple key roles including that of Vice President of Product Marketing. In that position, he successfully facilitated market expansion efforts both in downmarket strategies as well as into international markets such as Australia, solidifying the company’s unique value proposition and navigating exciting product roadmaps to varied clientele. Norm has been significant in traversing the complex landscapes of technology adoption and application within law firms for over two decades, assisting firms of all sizes in using software solutions that promote enhanced performance metrics and efficient management processes.

Education and Achievements

Norm Mullock boasts a solid academic foundation, holding a Master of Arts degree in International Public Policy alongside a Bachelor of Arts in Economics and Political Science from the esteemed University of Michigan. His educational background not only complements his career but also equips him with a diverse perspective on public policy issues and economic strategies that inform his work in professional services.

In addition to his transformative contributions at Wilson Allen and Intapp, Norm’s prior experience includes significant leadership roles with LexisNexis, where he served as Vice President of Product Strategy and Innovation. There, he was responsible for developing product strategies that addressed the evolving needs of the legal profession. His foundational experience as the founder and Chief Strategy Officer at LexisNexis solidified his reputation as an innovator and thought leader in the integration of data analytics into business models.

Further diversifying his experience, Norm also held key positions such as Senior Vice President and Strategic Finance Officer at SunTrust Bank and Treasurer at Continental Bank of New Jersey. These roles placed him at the intersection of finance and technology, where he was able to cultivate an in-depth understanding of how analytics can drive profitability and efficiency in a corporate environment.

Achievements

  1. Leadership in Strategy and Innovation: Norm’s strategic foresight has led to significant market expansions for Wilson Allen and revolutionized how businesses adopt technology solutions in the legal field.
  2. Pioneering Business Intelligence Solutions: As a co-founder of Redwood Analytics, Norm contributed to the evolution of business intelligence solutions, forever changing the landscape for firms looking to improve their performance via data-driven insights.
  3. Influencing Professional Services: His articulate advocacy for technology adoption enables organizations to better understand and optimize their workflows, ultimately enhancing client satisfaction and law firm profitability.
  4. Strong Educational Background: Norm's solid grounding in economics and public policy provides a powerful framework for his approach to understanding market dynamics and client needs, driving successful product strategies across various platforms.
  5. Expansive Industry Experience: With more than twenty years of experience in various strategic roles, Norm Mullock has been a significant figure in connecting technology with business strategy, allowing firms to achieve greater operational efficiencies.

tags':['data-driven innovation', 'professional services', 'strategic management', 'business intelligence', 'cloud technologies', 'software solutions', 'law firm profitability', 'market development', 'product strategy', 'advanced analytics', 'legal industry', 'Wilson Allen', 'Intapp', 'LexisNexis', 'University of Michigan', 'economics', 'public policy'],

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Norm Mullock
Add to my network

Location

Moorestown, New Jersey, United States