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Norman Winarsky

Norman Winarsky is a seasoned Advisor to Startups, Author, and Angel Investor with a rich background in venture creation and technology licensing. He served as the President of SRI Ventures and played a pivotal role in establishing some of SRI's most successful ventures. Norman was involved in the founding of Siri, which later became an integral part of Apple iPhones. His expertise spans across natural language processing, computer vision, and artificial intelligence, having contributed to over 70 ventures in these areas. He is also a respected author, having written a book on creating breakthrough ventures. Norman's academic achievements include a B.A., M.S., and Ph.D. in Mathematics from the University of Chicago, where he received several accolades for his outstanding academic performance. He holds key roles at Stanford Graduate School of Business, Interpreta, Relay Ventures, and Health2047, showcasing his influence and involvement in the entrepreneurial and tech community.

Highlights

Mar 15 · linkedin

How To Create and Launch Breakthrough Technology Ventures from Research Laboratories, Part II The Strategy, The Structure, and The Teams

This is Part II of a series of three posts on how research laboratories and universities might create and launch breakthrough technology ventures. (Of course, many parts of these posts are also relevant to anyone founding a venture).

Part I of this series described the elements necessary to build a breakthrough technology venture. In this post, Part II, I delve into the five key groups that were the driving force behind SRI Ventures' success:

The Ventures Group The Vanguard Teams The Venture Advisory Group The Venture Capital Forum The Commercialization Board

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Your Venture Coach,

Norman

Nov 15 · linkedin

The Greatest Killer of Breakthrough Technology Ventures Conventional Wisdom

Back in 2007, I was President of Stanford Research Institute (SRI) Ventures, and we began conceiving of launching a venture that would become known as Siri. The greatest force against us wasn’t a competitor or lack of funds. Rather, it was the force of conventional wisdom, causing us to question ourselves and our opportunity. Here’s a brief part of the story.

Our vision that led to Siri can be traced to 2003 when we recognized that the smartphone was going to create a market and technological revolution and that SRI was well suited to take leadership of this revolution as it had in every past computing revolution. We believed that the smartphone’s computing and communications capabilities would effectively be supercomputers in your pocket and be far more ubiquitous and capable of communication.

We formed a team to develop market concepts and value propositions to help seize this opportunity. We named the team Vanguard to remind us of our goal to be on the vanguard of this computing and AI revolution, as we had in many previous revolutions. The team was led by myself and Bill Mark, president of the Information and Computing Sciences Division. Other members included Adam Cheyer, Pat Lincoln, Doug Bercow, and Jim Arnold, who all served as directors at SRI.

Many of the core ideas of Siri that the Vanguard team developed were articulated in my 2004 article for the Red Herring Newsletter titled “The Quiet Boom,” in which I described the need for intelligence in the mobile phone. This was three years before the first iPhone:

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Norman Winarsky
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Location

Palo Alto, California, United States