Sign In

Oliver Meakings

Roasting SaaS landing pages: turn more visitors into customers

Oliver Meakings, also known as Olly, is a prominent entrepreneur and marketing consultant based in London, England. He is the Founder of Roast My Landing Page, a service that specializes in providing detailed critiques and improvements for landing pages to enhance conversion rates. Since its inception in April 2021, the service has gained significant traction, reportedly generating over $300,000 in revenue by offering personalized video feedback on landing pages.36

Professional Background

  • Roast My Landing Page: Launched in 2021, this service offers clients a 15-minute video review of their landing pages, packed with actionable insights aimed at increasing conversion rates. Olly describes the service as the "original and best landing page roasting service" and has roasted over 900 landing pages to date.13

  • Senja.io: In addition to his work with Roast My Landing Page, Olly is also the co-founder of Senja.io, which helps users collect and share video testimonials. This venture has amassed over 15,000 users since its launch in June 2022.12

  • Freelance Marketing Consultancy: Prior to these ventures, Olly operated as a freelance marketing consultant, working with various startups and helping them refine their marketing strategies.1

Notable Achievements

  • Revenue Growth: Olly's innovative approach to landing page critiques has led to impressive financial milestones, including reaching $20,000 in monthly revenue shortly after launching his service.5

  • Community Engagement: He actively shares insights and experiences from his entrepreneurial journey on platforms like LinkedIn and Indie Hackers, where he discusses strategies for scaling his business and engaging with clients effectively.45

Personal Philosophy

Olly emphasizes a customer-centric approach in his services. He believes in delivering high-quality insights without hard-selling additional services unless they align well with client needs. This method has fostered strong word-of-mouth referrals and ongoing client relationships.3

Overall, Oliver Meakings stands out as a dynamic figure in the digital marketing space, leveraging his expertise to help others improve their online presence through effective landing page strategies.

Highlights

Sep 6 · linkedin

This is how you create a landing page

Christopher Nguyen's new site in Framer isn't just beautiful

It's also really smart

Chris centres his customers throughout the page

We know buyers are flooded with irrelevant and trashy offers, and it’s harder than ever to stand out

Rather than saying he's great, Chris is showing customers having success

Real customer avatars, pictures and stories are used in every section

This makes the page feel more human and builds trust

You can see customers

  • In the hero
  • In the call-to-action tooltip
  • In the community benefits animations
  • In the video testimonials
  • In the embedded Wall of Love

He's used Senja to capture customer testimonials and shoutouts and added them to Framer

Obviously I love to see someone use Senja as powerfully as this

How do you show your customers on your landing page?

#buildinpublic #landingpages

Aug 2 · linkedin

Jay Clouse is an incredible creator earning 6-figures

He uses social proof everywhere in his funnel to drive sales

From increasing visits, to higher conversion, here's how he does it:

#marketing #socialproof #creatorbusiness

Related Questions

What inspired Olly Meakings to start Roast My Landing Page?
How does Roast My Landing Page improve landing pages?
What are some common mistakes Olly Meakings finds on landing pages?
How has Senja.io evolved since its founding?
What other projects is Olly Meakings currently working on?
Oliver Meakings
Oliver Meakings, photo 1
Oliver Meakings, photo 2
Add to my network

Location

London, England, United Kingdom