Suggestions
Olli Vallo
Head of Partnerships & Growth at Freeed.com
Olli Vallo is the CEO of Education Alliance Finland, a global organization specializing in pedagogical evaluation and certification of learning solutions with customers from 25+ countries.
With a Master's degree in Education from the University of Helsinki, Olli began his Ph.D. thesis in 2013 and has a background as a teacher before transitioning to the EdTech sector in 2012.
His experience includes roles such as Head of Partnerships & Growth at Freeed, Mentor at xEdu, Co-founder of Education Alliance Finland, and Senior EdTech Evaluation Director at the Asian Development Bank (ADB).
Olli Vallo has showcased his expertise through keynote presentations and workshops at numerous international education events, gaining insights into pedagogical design and learning efficacy of hundreds of educational solutions around the world.
Highlights
The past 16 months have been spent learning the ins and outs of running an online store. Although my career has included a variety of projects over the years, work has never been as addictive as it is at the moment. Through trial and error, we've tried to figure out the right moves that will lead to sustainable growth in Freeed's online store sales. Here are three points we try to keep in mind every day:
-
Content is king - invest in quality. Focusing on quality creates a positive cycle, where the new products from new sellers maintain the same high standards.
-
Managing an online store is like tending a garden. The effects of today’s work show up with a delay, so avoid doing too many things at once. Otherwise, you won't be able to understand what actually caused the increase in sales.
-
Customer retention is vital. When someone makes a second purchase, they never stop. Do everything you can to ensure that the first purchase isn’t the last. Here too, high quality is the best guarantee for customer return.
Our strength has been a strong understanding of teachers' material needs and what makes quality learning materials. Now that schools have started, the activity in the online store has reached a whole new level, and it feels like focusing on quality has been the right decision. We’re excited that several teachers in our seller group have already found creating and selling educational materials to be a significant source of income alongside their teaching jobs. And most importantly, students are genuinely learning with the content available from our store. We’ve been able to bring quality content to several subjects where teachers have struggled with a lack of good materials for years, such as ethics/worldview education in Finland.
Kirjoittelin blogitekstin oppimateriaalien toimivuudesta, riittävyydestä ja laadusta. Tekstin kirvoittti Hesarissa käyty keskustelu oppimateriaaleista.
Oman työurani punaisena lankana viimeiset kymmenisen vuotta on ollut oppimateriaalien laadun arviointi, joten aihe kiehtoo henkilökohtaisella tasolla. Oppimateriaalilla on iso vaikutus oppilaiden arkeen ja laatuun satsaaminen on skaalautuva tapa parantaa oppimistuloksia.
Materiaalien kirjo on kasvanut oppilaiden taitotasoerojen kasvaessa. Digitalisaatio toimii mahdollistajana ja tälle trendille ei loppua näy. Siksi jatkuva keskustelu oppimateriaalien laadusta ja käyttötavoista on tärkeää.
#oppimateriaalit #edtech #pedagogiikka
Freeed
