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Oriol Iglesias

Director, Marketing Management Department at ESADE Business & Law School

Oriol Iglesias is a Full Professor at ESADE Business & Law School in Barcelona, Spain.13 He has extensive experience in academia and the business world, specializing in marketing, brand management, and corporate social responsibility.

Academic Career

Iglesias has been with ESADE since at least 2007, progressing through various roles:

  • Full Professor (January 2024 - Present)3
  • Associate Professor (April 2013 - December 2023)3
  • Director of the Marketing Management Department (May 2019 - April 2023)3
  • Chair of the Research Group in Brand Management (September 2007 - October 2017)3

He is also the Director of the Global Chief Communications Officer Executive Education Program at ESADE.3

Research and Expertise

Iglesias's research focuses on:

  • Brand management
  • Relationship marketing
  • Corporate social responsibility
  • Consumer behavior

His work has been published in top academic journals, including the California Management Review, Journal of Business Ethics, and European Journal of Marketing.1

Industry Experience

Before joining academia, Iglesias held several positions in the private sector:

  • Partner and CEO of Wakaa Networks, a marketing strategy consultancy
  • Partner and CEO at El Terrat Online, a media production company
  • General Manager at ATI-Markefin, a marketing strategy consultancy
  • Marketing Department at Xerox1

Education

  • Doctor Europeo and Doctor en Administració i Direcció d'Empreses from ESADE - Universitat Ramon Llull
  • Licenciado en Administración y Dirección de Empresas from ESADE-Universitat Ramon Llull1

Iglesias has consulted for major companies such as Porsche, Audi, Volkswagen, Telefónica, HP, Nestlé, and Banco de Santander.12 He is also an active member of various academic committees and editorial boards in the field of marketing and brand management.1

Highlights

May 31 · esadealumni.net
Redefining business success with Oriol Iglesias - ESADE Alumni
May 1 · esade.edu
Faculty & Research - Iglesias Bedós, Oriol - Esade
Faculty & Research - Iglesias Bedós, Oriol - Esade
Oriol Iglesias - Google Scholar
Feb 10 · medinge.org
Oriol Iglesias | The Medinge Group
Oriol Iglesias | The Medinge Group
Mar 13 · esade.academia.edu
Oriol Iglesias - ESADE - Academia.edu

Related Questions

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Oriol Iglesias
Oriol Iglesias, photo 1
Oriol Iglesias, photo 2
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Location

Sant Cugat del Vallès, Catalonia, Spain