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Osayi L.
Growth Marketing (Demand Gen) | Board Member | Adjunct Professor | Strategy + Martech + Performance
Osayi Lasisi is a highly experienced data-driven marketing strategist with a strong track record in driving growth for various types of companies over a span of 12 years.
She specializes in growth marketing, demand generation, and integrating technology to help businesses excel in competitive markets, ensuring strategies are supported by solid analytics for measurable outcomes.
Osayi has a proven history of leading cross-functional teams, delivering innovative solutions, and offering strategic insights to expand businesses successfully.
Her leadership style is collaborative and visionary, motivating teams to perform at their best and successfully complete projects.
Osayi is known for her ability to merge advanced marketing technologies with strategic initiatives, establishing her as a trusted industry leader.
Being passionate about marketing technology, Osayi guides organizations in utilizing modern tools for sustained growth and success, making her a crucial asset in today's dynamic marketing landscape.
She holds a JD in Business & Entrepreneurship Law Honors from Drexel University and a B.S. Summa Cum Laude in Health Information Management from Temple University.
Osayi has held various positions in organizations such as Adjunct Professor at York University School of Continuing Studies, Head of Demand Generation at Olark and Nextech AR Solutions, and Mentor at Women in Revenue.
Additionally, she has served as a CMO Executive Mentee and Rising Mentor at Adweek, as well as held roles in demand generation, compliance, and marketing at renowned companies like Appian Corporation, IBM, and Mindshare Communications Limited.
Highlights
Imagine a line of excited fans eagerly waiting outside an exclusive event, the air buzzing with anticipation.
That’s the kind of excitement I aim to create as a demand generation leader when building a waitlist for a new product launch.
One of the greatest skills I’ve developed is mastering the art of building a waitlist. It might seem like a small thing, but it can have a massive impact.
When planning to build that anticipation and waitlist for a new product launch or my GTM strategy, here are some key factors I consider:
1. Ideas for Building Excitement: Teasers, sneak peeks, exclusive early access, and interactive social media campaigns.
2. Why People Should Pay Attention: Highlighting the unique benefits and features that will solve specific problems and improve their lives.
3. Responding to FAQs: Creating a dedicated FAQ section to address common questions and concerns.
4. Potential Partners: Identifying and collaborating with strategic partners who can help amplify the message.
5. Budget: Allocating resources for marketing efforts, promotional materials, and partnerships.
What else do you consider?
Drop your thoughts in the comments below! 👇
#DemandGeneration #ProductLaunch #MarketingStrategy #Anticipation #Waitlist
🎯 Ever wondered about the secret sauce behind influencer marketing? Here's a little story for you.
The other day, while sipping my morning hibiscus leaf tea ☕, I found myself pondering some big questions about the influencer landscape:
For influencers: 🌟 How does one become an influencer in 2024? ⏱️ How quickly can one rise to influencer status?
For businesses: 💡 When does it make sense to invest in an influencer? 📈 How will you know if working with an influencer will be profitable? With these questions in mind, I designed a project aimed at uncovering the answers.
My journey has given me a deeper understanding of the influencer-marketing world. Which questions about influencer marketing would you like answers to? Drop them in the comments! 👇
#InfluencerMarketing #DigitalMarketing #Influencers #BusinessStrategy #MarketingTrends
