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Paige Fadden

Senior Director, Digital Communications - Corporate Affairs at Walmart

Paige Fadden is the Senior Director of Digital Communications - Corporate Affairs at Walmart, where she is responsible for managing and executing the company's digital advocacy and engagement strategies. This includes utilizing social media, eCRM (electronic customer relationship management), and online advocacy platforms to enhance Walmart's corporate communications efforts.13

Based in Bentonville, Arkansas, Fadden has a background in digital strategy and corporate affairs. Her experience includes roles focused on digital outreach and engagement, contributing to her expertise in crafting effective communication strategies within large organizations like Walmart.3

Fadden is active on LinkedIn, where she shares insights related to her work and the initiatives of Walmart's Community Relations team.2

Highlights

May 21 · linkedin

I'm excited to share that our Corporate Affairs Opportunity campaign, The Floor Is Not the Ceiling, has been recognized with a Bronze Telly Award in the Corporate Image, Branded Content category.

This award places our work among the best public affairs and brand reputation campaigns submitted globally!

In partnership with Bully Pulpit International, this campaign tells the inspiring stories of 16 hourly associates who have successfully grown their careers at Walmart. Their journeys showcase the impact of our $1 billion commitment to career training and advancement, bringing to life the fact that 75% of our management team started as hourly associates themselves.

Targeting Policy Influencers The campaign was strategically targeted towards a political elite audience, reaching them across integrated digital advertising channels. This resulted in measurable and positive shifts in their sentiment towards Walmart.

The Telly Awards are a prestigious recognition of excellence in video and television across all screens. They receive over 12,000 entries annually from 6 continents and all 50 states. The specific category we won in honors campaigns that successfully shift brand sentiment among targeted audiences, exactly what we achieved with our policy elite group.

This award is a testament to the incredible team effort behind this campaign. I'm incredibly proud of the work we've done to share these inspiring stories and their impact on our associates' lives!

Watch more: Arturo: https://lnkd.in/e8Q3aGUD Leisa: https://lnkd.in/eCyFZ-4Y Kristi: https://lnkd.in/eu8KMXYT Nichole: https://lnkd.in/exVG7r9x

Jul 18 · linkedin

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Paige Fadden
Paige Fadden, photo 1
Paige Fadden, photo 2
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Experience

Senior Director, Digital Communications - Corporate Affairs at Walmart since November 2022
Director, Digital Strategy & Brand Engagement - Corporate Affairs at Walmart, Communications Manager at Kao Corporation, Account Supervisor at Eisner Communications & TBC

Education

MBA in Marketing from American University - Kogod School of Business (2001 - 2003), MA in International Affairs from American University (1999 - 2003), BA in International Affairs from Sweet Briar Col

Location

Bentonville, Arkansas, United States