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Pamela Rutledge, PhD, MBA

Media Psychologist | Understanding Media Behaviors | Positive Impact

Dr. Pamela Rutledge, PhD, MBA, is a seasoned professional with over 30 years of experience in applied media psychology, communications design, and business strategy.

She assists clients in the entertainment and marketing sectors in making strategic decisions by understanding audience responses to media content and technology experiences.

Dr. Rutledge emphasizes the importance of comprehending the 'why' behind audience and consumer behaviors to optimize resource utilization and decision-making processes.

An accomplished author, Dr. Rutledge has published academic and popular books and papers on media engagement and regularly speaks internationally on applying psychological science to everyday business challenges.

As the Director of the Media Psychology Research Center and owner of Rutledge LLC, she provides consultancy services on media projects ranging from entertainment marketing strategy to brand archetypes.

She has a strong academic background, having taught courses on Audience Engagement, Persona Development, and Brand Psychology at Fielding Graduate University.

Additionally, Dr. Rutledge is an advisory board member for internet and social media marketing certificate programs at UC Irvine Extension and contributes to Psychology Today.

Her expertise in media and technology psychology has been showcased on various platforms such as ABCNews, BBC, and the Wall Street Journal.

Dr. Rutledge's mantra revolves around understanding human behavior as the key to creating impactful media experiences that resonate with audiences and achieve business objectives.

Follow Dr. Rutledge on Twitter @pamelarutledge and connect with her on LinkedIn, explore her website, view her presentations on Slideshare, and delve into her curated content on Scoopit.

Highlights

Dec 21 · NPR
Why do some people seem to be obsessed with fitness trackers? - NPR
Why do some people seem to be obsessed with fitness trackers? - NPR
May 22 · Psychology Today
What to Do When Media Triggers Your Inner Critic - Psychology Today
Pamela Rutledge, PhD, MBA
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Location

Newport Beach, California, United States