Suggestions
Pamela Rutledge, PhD, MBA
Media Psychologist | Understanding Media Behaviors | Positive Impact
Dr. Pamela Rutledge, PhD, MBA, is a seasoned professional with over 30 years of experience in applied media psychology, communications design, and business strategy.
She assists clients in the entertainment and marketing sectors in making strategic decisions by understanding audience responses to media content and technology experiences.
Dr. Rutledge emphasizes the importance of comprehending the 'why' behind audience and consumer behaviors to optimize resource utilization and decision-making processes.
An accomplished author, Dr. Rutledge has published academic and popular books and papers on media engagement and regularly speaks internationally on applying psychological science to everyday business challenges.
As the Director of the Media Psychology Research Center and owner of Rutledge LLC, she provides consultancy services on media projects ranging from entertainment marketing strategy to brand archetypes.
She has a strong academic background, having taught courses on Audience Engagement, Persona Development, and Brand Psychology at Fielding Graduate University.
Additionally, Dr. Rutledge is an advisory board member for internet and social media marketing certificate programs at UC Irvine Extension and contributes to Psychology Today.
Her expertise in media and technology psychology has been showcased on various platforms such as ABCNews, BBC, and the Wall Street Journal.
Dr. Rutledge's mantra revolves around understanding human behavior as the key to creating impactful media experiences that resonate with audiences and achieve business objectives.
Follow Dr. Rutledge on Twitter @pamelarutledge and connect with her on LinkedIn, explore her website, view her presentations on Slideshare, and delve into her curated content on Scoopit.
Highlights
Thanks to a query from Madeline Holcombe, I have spent some time thinking about #boredom and the findings from some recent studies. I like the reframing of boredom as a negative #emotion and #motivational tool. It turns out managing boredom is a Goldilocks problem--relying on too easy (like social media) doesn't help, but neither does denying it. #mindfulmedia #intention #awareness #mediapsychology
I'm discouraged by the tendency to lump #socialmedia and mobile phones together and blame them for “the problems” of young people today. This oversimplification disregards the research differentiating types of use, platform, context, and individual differences, along with other non-media factors, on kids' tech use and well-being. #warninglabels #digitalliteracy #mentalhealth #wellbeing
