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Parag Jagdale

Killing Complexity for Ecommerce Growth - CEO at Unific

Parag Jagdale is the Co-Founder and CEO of Unific, a company focused on providing integration solutions for eCommerce businesses. Based in Akron, Ohio, he has over 20 years of experience in software engineering and entrepreneurship. His professional journey includes running a software development agency and managing an eCommerce business, which reflects his deep expertise in product management and technology integration.135

At Unific, Jagdale has been instrumental in developing a Customer Experience Management Platform that integrates with major eCommerce platforms like Shopify, Magento, Big Commerce, and Woo Commerce. This platform aims to help businesses leverage their data effectively to enhance customer experiences and drive growth. Recently, Unific launched a new Configure Price Quote (CPQ) solution called Quotific CPQ, further expanding its offerings in the market.12

Jagdale's educational background includes a Bachelor of Science in Computer Science and Engineering from The Ohio State University, which laid the foundation for his technical skills and entrepreneurial ventures.4 He is passionate about turning complex data into actionable insights for businesses, particularly in the B2B sector.13

Highlights

Apr 29 · linkedin

It’s always strange when we talk about customer retention, churn and customer loyalty using RFM with D2C businesses who sell expensive products the customer may buy only once but the customer does buy accessories. Mattresses are a perfect example. Customers may also buy pillows and sheets even if they buy the mattress only once.

The marketers and owners at these businesses put on blinders during the retention and loyalty part of the conversation thinking that it doesn’t apply to them. When we go a bit deeper they say they don’t want to talk about it anymore since it doesn’t apply.

Then I have to put a fly in their drink and remind them that these same customers are the ones who will provide social proof, provide the referrals to make it easier to win the next customer and make their flywheel work. Not to mention build their brand, one hard won customer at a time.

If there’s a high chance that there will ever only be one single purchase then that purchase experience, before and after must be as exceptional as the brand can afford!

The marketers at these organizations are so focused on the day to day that they don’t put together the broader picture. I think the problem is at the leadership level.

Either the leadership doesn’t understand this philosophy or they don’t hire the right people who do. And they also overwhelm the team with tasks which don’t allow thinking, just executing. They micro manage.

The result? Competition blows right by them.

Anyone have these stories? Better yet, any stories of how you proved to the brand that this works and you backed it up with results?

#d2c #ecommerce #shopify #magento2 #woocommerce #bigcommerce #b2b #rfm #loyalty #hubspot

Apr 19 · linkedin

Unific's newest app Quotific CPQ (CPQ tool for Shopify and HubSpot) got another great 5 star review on the HubSpot app marketplace!

When we're heads down executing, it's hard to see the forest for the trees, and reviews like this give us a jolt and remind us that we're doing a good job - no matter the challenges ahead of us. All credit to our incredible team who burned the midnight oil to get it done and continue to do so.

BUT ... we do have work to do - this is not a rose colored glasses picture - he says setup was not streamlined and too difficult. We have our marching orders!

Thank you Nadine Nana for your help in getting this new app out there! Thank you Peter Pereyra and Nicholas Karlovich, our CAMs PDMs (Acronyms anyone?) who encouraged us along the way.

Link in the comments for the review and app listing.

#shopify #hubspot #saleshub #shopifydraftorders #draftorders

Related Questions

What inspired Parag Jagdale to start Unific?
How did Parag Jagdale's experience in running a software development agency influence his approach at Unific?
What are the key features of Quotific CPQ?
How does Unific's partnership with HubSpot benefit their customers?
What challenges did Parag Jagdale face when developing Unific's Customer Experience Manage Platform?
Parag Jagdale
Parag Jagdale, photo 1
Parag Jagdale, photo 2
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Location

Akron, Ohio, United States