Suggestions
Pascal Wicht
Futurist and strategic designer specializing in discovery research and preferable futures
Pascal Wicht is a lecturer at ECAL (École cantonale d'art de Lausanne) University of Art and Design, where he leads the Creative Futures module. In this role, he equips students, including graphic designers and innovation managers, with strategic foresight and trend analysis tools to anticipate and influence societal transformations on both local and global levels. He also teaches in the Sustainable and Ethical Business Model course at HEC Lausanne, focusing on strategic foresight and scenario planning to prepare future leaders for ethical and sustainable change.
Professionally, Wicht is a futurist and strategic designer currently working at SICPA, a global leader in security inks and authentication solutions. His work there involves driving strategic design initiatives across various sectors, including cash, R&D, and sustainability. He has a background in founding Whispers and Giants, a consultancy aimed at guiding innovators towards preferable futures, utilizing a network of experts to address complex challenges.1
Highlights
Foresight shouldn't be about stockpiling signals in bookmark graveyards or babysitting one-off, feel-good team-building future-theatre workshops.
In rural India, a cycling revolution is transforming lives, with schoolgirls leading the charge. Thanks to government programs providing free bicycles, more girls are gaining the freedom to pursue their education, breaking down barriers and opening up new possibilities.
However, while cycling rates among girls have more than doubled in the past decade, significant structural challenges remain. The gender gap in cycling is still wide, particularly in urban areas where systemic issues like inadequate infrastructure, safety concerns, and entrenched societal norms continue to hold women back.
Many girls who once relied on bicycles to reach school eventually stop cycling as they grow older—not just due to individual choices, but because of deep-rooted traditional expectations and limited opportunities shaped by broader societal structures.
This highlights the critical importance of focusing on structural change—such as improving infrastructure, challenging societal norms and ensuring that the lessons learned extend beyond their school years.
By addressing the root causes of gender inequality, large-scale systemic enablers like these can trigger the positive changes we strive for, rather than relying on market-driven or individual consumer-focused solutions that often fail to tackle the underlying issues.
