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Pasquale Pellegrini

President & Chief Executive Officer at Vividata

Pasquale (Pat) Pellegrini, Ph.D., is a renowned media and consumer insights executive with a successful track record of transforming companies in Canada and the US through visionary product strategy and exceptional customer satisfaction.

His expertise in audience measurement, media research, consumer intelligence, passive measurement technology, and advertising effectiveness has earned him international recognition as an industry expert.

Pat is celebrated for his leadership qualities, inspiring and guiding his teams towards personal, business, and leadership achievements.

He is a prominent figure in the media and consumer research landscape, having developed innovative information products for leading companies such as Vividata, Experian, Comscore, Nielsen Audio, and The Weather Network (Pelmorex).

Pat is a highly regarded speaker and contributor at prestigious international conferences, including AMEC, ESOMAR, Advertising Research Foundation's (ARF) Re, and many more.

His specialties include Product Driven Business Strategy, Consumer Insights, Audience Measurement, Media & Advertising Effectiveness, Data Analytics, Cross-Media Measurement, and Data Integration & Fusion.

Pasquale Pellegrini
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Location

Greater Toronto Area, Canada