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Pat Pirisi
Chief Creative Officer, Brand Strategist, and Writer
Pat Pirisi is a seasoned professional in the marketing and advertising industry, currently serving as the Chief Creative Officer, Brand Strategist, and Founder at TOP BUTTON COMMUNICATIONS.1 Based in Toronto, Ontario, Pirisi has established himself as a creative leader with extensive experience in brand strategy and creative direction.3
Professional Background
Pirisi's career spans various aspects of marketing and advertising, with a focus on creative direction and brand strategy. His expertise is evident in his work with numerous high-profile clients across different industries.4
Notable Projects
Pat Pirisi has worked on creative campaigns for several well-known brands, including:
- KIA
- The City of Toronto ("Chuck and Vince" campaign)
- Wal-Mart
- Infiniti
- Toronto Blue Jays
- Cadbury
- Nissan
- Shopper's Drug Mart4
Current Role and Company
As the founder of TOP BUTTON COMMUNICATIONS, Pirisi leads the company's creative and strategic efforts. The company likely focuses on providing marketing, advertising, and brand strategy services to clients across various industries.13
Professional Insights
Pirisi appears to be passionate about user experience (UX) and critical of poorly executed digital transformations. In a LinkedIn post, he expressed frustration with a major bank's website redesign, highlighting his attention to user-centric design in digital platforms.2
Contact Information
For those interested in connecting with Pat Pirisi professionally, he can be reached via his LinkedIn profile or through his email at pat@topbutton.ca.1 Additionally, more information about his work and portfolio can be found on his personal website, patpirisi.com.14
Highlights
STOP MAKING THE ANXIOUS GENERATION MORE ANXIOUS
I recently ran into a young woman from my neighborhood, and our conversation quickly turned to her job search. She described her ongoing struggle with frustration: “I’ve been applying since January, like a lot of my friends. It’s hopeless. Honestly, we’re all screwed.” This is a smart, highly capable person—someone you’d be lucky to have on your team. And I’ve heard this same lament from many other young people I know.
Young people today often feel isolated, lonely, or inadequate, as numerous statistics and studies have highlighted. Large student debts and limited job prospects only exacerbate their already fragile state. Jon Haidt’s excellent new book, The Anxious Generation, explores how a tech-driven life and other factors have contributed to this crisis.
Don't make it worse.
When I need a plumber, I ask someone I trust for a recommendation. I don’t post a vague ad online saying, “I Need a Rock Star Plumber” (seriously, can we retire that rock star thing already?) and leave it running long after the job has been filled (if there was even a job). These digital cattle calls are generating hundreds of applicants while eroding the hope of young people and adding to their anxiety. Seeing a job post with 200 applicants can be disheartening. And if they’re fortunate enough to win this lottery and secure an interview (likely a Zoom call), why does it have to involve a lengthy parade of interviewers from every conceivable department, including the person who waters the plants? All to snag that junior account executive role.
Come on.
This is a unique madness.
Surely there’s a better way to open doors without making candidates jump through flaming hoops. You’re not hiring brain surgeons—unless, of course, they’re now looking to create marketing-driven social posts.
Remember, business isn’t separate from society; it’s a vital part of it and has a deep impact. We have a crucial role to play here, and it’s not one that can be left to bots and process apparatchiks. Trust me, the future won’t be kind if we keep heading down this path.
Which brings me to a Cicero nugget:
“What society does to its children, so will its children do to society.”
Let's stop this crap, shall we?
#recruitment #jobsearch #HR #GenZ #JonathanHaidt #AnxiousGeneration #tech #bots
STICKS AND STONES…
It's been quite a few weeks south of the border, culminating in an assassination attempt, Biden's historic resignation (after much kicking and screaming), and the emergence of a new Democratic presidential nominee who has already raised over $100 million. The press will have no shortage of material for its 24/7 media circus.
Now, onto the next exciting chapter. Cue the KHive. Enter Kamala Harris.
Here's where I step in as a campaign strategist.
How should Harris position herself and the party? What should be the tone and manner of her communication efforts? Should she continue trading insults and barbs with The Donald and engage in an arms race of attack ads?
No.
Let's flip the game. Do the opposite. There's no need for more teeth-gnashing or nasty partisan sniping. It’s all so exhausting. The country is divided, frustrated, and cynical enough. It's time for a massive chill pill.
Stick to substantive issues: abortion, jobs, inflation, immigration, foreign policy, and more. Avoid getting drawn into a mudslinging melee. You'd be surprised how frustrating this can be for your opponent. If he attacks with renewed force, don't take the bait. Ignore him. Reduce him to a madman full of sound and fury in an echochamber. Steer clear of the futile whataboutism style of debate that leads nowhere. Unleash a psyops of steely stoicism on an adversary who is famously not in control of his emotions. Then watch him unravel.
Smile. Stay even-tempered. Stick to facts, not emotions. Bring back decorum to public discourse.
In other words, take the high road.
There's no traffic there right now.
#communications #strategy #positioning #election2024 #kamala #khive #biden #trump #DEMS #GOP #USA
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Mesh offers several powerful features including:
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Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
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