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Patrice Drew
Director, New Business Development at Matterkind (formerly Cadreon)
Professional Background
Patrice Drew is a seasoned marketing professional with over 15 years of extensive experience in the media publishing and advertising sectors. Her career journey is marked by expertise in activation and research strategy across diverse platforms, including digital, mobile, Advanced TV, and print. Known for her self-starter mentality, Patrice consistently delivers strategic insights and campaign recommendations, effectively serving both external and internal stakeholders. This unique blend of creativity and data-driven analysis has empowered her to spearhead impactful marketing initiatives that resonate with audiences and drive measurable results.
Education and Achievements
Patrice is a proud alumnus of the prestigious NYU Stern School of Business, where she earned her BS degree. Her rigorous education equipped her with the analytical skills and business acumen essential for navigating the fast-paced marketing landscape. Over the years, Patrice has honed her abilities in market research and has developed a deep understanding of consumer behavior, particularly within the Advanced TV space.
Career Journey
Patrice began her impressive career as a National Publicity Intern at DreamWorks SKG, gaining invaluable insights into the entertainment industry and marketing strategies. She then moved on to Bauer Media Group - USA, where she held several positions, including Advertising Coordinator and Sales Assistant. These roles provided her with critical foundational skills in advertising and media relations.
Her tenure at Hearst Magazines further strengthened her expertise, where she climbed the ranks from Research Analyst to Senior Research Analyst, and later to Associate Research Manager. During this time, Patrice developed a keen understanding of consumer research and marketing analytics.
Patrice's entrepreneurial spirit shone through when she co-founded SENNA, a company aimed at blending innovative marketing strategies with cutting-edge technology. She also co-founded Wave45, further showcasing her commitment to advancing media and advertising strategies.
Her impressive career continued at Meredith, where she served as Research Manager, leading teams and projects that deepened her knowledge of consumer insights in various media forms. Following her time there, Patrice joined Cadreon, where she served in multiple key roles, culminating as the Associate Director of Advanced TV Analytics and Insights. In these positions, she played an instrumental role in devising advanced analytics strategies that propelled the effectiveness of advertising campaigns within Advanced TV platforms.
Currently, Patrice holds the prestigious position of Director, New Business Development at Matterkind. In this role, she is responsible for driving new business strategies, leveraging her vast experience in activation and research to foster relationships with clients and stakeholders alike.
Notable Achievements
Patrice has made significant contributions to every organization she has been a part of, enhancing their marketing capabilities and research strategies. Her ability to utilize data to inform strategic decisions has not only facilitated successful campaigns but also fostered deep client relationships built on trust and transparency. Patrice's commitment to innovation is evident in her work to integrate emerging technologies within marketing strategies, particularly in her roles focusing on Advanced TV.
Her leadership and vision continue to inspire those around her as she embraces every challenge with enthusiasm. Patrice Drew truly exemplifies the qualities of a forward-thinking marketing professional, demonstrating an enduring passion for the industry and a dedication to achieving excellence in all her endeavors.
